A Digital View of Consumer Buying at Dunkin' US
Stephanie Meltzer-Paul, former Senior Vice President of of Digital, Loyalty, and Customer Relations for Dunkin' US, talks with Tracey Renzullo about Dunkin's digital transformation, and how mobile is being used to streamline and simplify the consumer buying process, cut down on the amount of in-store time executing point of sale (POS), and initiate new pilot programs such as advance order scheduling. These efforts, Meltzer-Paul argues, are designed not only to increase company revenue, but they are being used to markedly improve store operations and enhance customer satisfaction.
Create your
podcast in
minutes
It is Free