Digital Marketing Career Path (with Katherine Ayombil)
Tracey Renzullo talks with Katherine Ayombil, Sr. Director of Demand Generation at DreamBox Learning, about her career pathway as a marketing professional. Katherine offers tips and reflections on the value of study abroad experiences and leadership opportunities within national student marketing organizations (1:20), the qualifications she looks for when hiring undergraduates for internship and full-time positions (5:00), when and why to pursue a graduate degree (7:15), critical skills for students considering a career in marketing (13:00), the networking and growth opportunities that come with active membership in professional marketing associations (14:45), and the excitement and passion of a career in digital marketing (19:45). Learn more about Marketing for a Digital World.
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