Being Human In Your Marketing

Today I'm talking about being human in your marketing and how powerful it can be.

• Back in Episode 29 I spoke about the idea of being human, and about how we need to remember to be normal and interact with people as our interactions get increasingly more digital.
• Today, I want to apply a similar concept to marketing.
• As I’ve been getting more and more into content marketing and personal branding, I’ve noticed a lot of patterns and the same ways that people do a lot of things.
• Some of them work, some of them are incredibly fake and still work, and some just don’t.
• The biggest thing content marketing and personal branding does when combined though, it forces you to either be yourself or invent another self to present to others.
• I don’t recommend inventing another self. I tried that and it didn’t work.
• I’m listening to an audiobook at the minute and it talks about storytelling, particularly in Hollywood films.
• It talks about how they all follow a very simple story structure, and the book calls it the Hero’s 2 journeys.
• Every story needs a hero. And that hero goes on 2 journeys:
• 1. The obvious external journey. Going somewhere, escaping from something, winning something, etc.
  2. The internal journey: how the hero develops and changes and ultimately transforms as they go along the journey.
  
  
• This trope is followed in every film ever. We can all think of a film where the hero desperately tries to win something throughout the entire film, gets to the end of the film, and gives it all up because they’re now a different person.
• It’s the same with marketing. Every piece of marketing needs an obvious external journey. It’s selling a story, an idea, showing people how to do something, whatever.
• But where the REAL marketing is done is the internal journey: connecting the person with your marketing message. This can only be done properly when you reveal yourself and be human.
• It’s hard to do this, because every marketing and business book on the planet talks about professionalism and business and being a normal person as if they’re separate things. They’re not, and they can’t be if you want to become the best at marketing yourself as you possibly can be.
• Interesting Conversations episode 2 is out now!

---

Enjoyed this? Signup to The Daily Email, follow me on Facebook and Twitter.