Why would you pay $7 million for a Super Bowl ad?

The value of these $7 million 30-second ad slots are explored.

With over 200 million viewers worldwide, the Super Bowl is a cultural phenomenon in its own right. The advertising during the biggest spectacle in American sports commands a high price, with a 30-second advertising space setting you back $7 million dollars - and that's just the starting price! You have production costs, agency fees and celebrity appearance costs to factor in as well. So, is the investment worth it? Join Alec and Sascha as they discuss the value of Super Bowl advertising and weigh the costs against the benefits. Can they convince the rest of the Equity Mates team to invest in a spot for the 2024 game? Find out now.

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In the spirit of reconciliation, Equity Mates Media and the hosts of The Dive acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respects to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander people today.

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This podcast is intended for education and entertainment purposes. Any advice is general advice only, and has not taken into account your personal financial circumstances, needs or objectives.

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