[EP.55] How to Communicate your Solution & Sell it like a Mango with Donald Kelly

How to Communicate your Solution & Sell it like a Mango;

Let's be real, who likes being sold to? 

Nobody, right? 

We all hate that pushy salesperson trying to shove their product down our throats. 

But what if I told you there's a way to sell your solution without making it feel like a sale? 

Think of it like selling a mango...

A mango is a delicious, juicy fruit that people love, but you don't go around shouting "BUY MY MANGO, IT'S THE BEST MANGO IN TOWN!" 

No, you let the mango speak for itself.

It's all about communicating the benefits, the taste, and letting people make the decision for themselves. 

The same goes for your solution. 

And on today’s episode of the Influential Communicator, I bring in Donald Kelly, the Founder of The Sales Evangelist and author of “Sell It Like a Mango: A New Seller's Guide to Closing More Deals.”

Donald is here to enlighten us on his Platinum Rule in sales, and share his own personal mango-selling story that we can all learn from.

So, tune in to this episode as we dive into how you can communicate your solution and sell it like a mango, without all the pushiness.

Let’s get into it!

WHAT WE DISCUSS:

• [0:54] - Who is Donald Kelly?
• [5:27] - Donald’s Platinum Rule and how it contributes to the B2B sales space today
• [11:10] - Implementing personalization by using intent-based prospecting
• [14:21] - The concept of convincing versus influencing
• [20:48] - Using micro-commitments to inspire prospects to take action
• [24:50] - Donald’s story of selling mangoes in Jamaica
• [30:37] - Where to get Donald’s book, “Sell It Like a Mango: A New Seller's Guide to Closing More Deals”
• [31:49] - An influential communicator Donald looks up to today

3 WAYS TO EFFECTIVELY COMMUNICATE WITH PROSPECTS ACCORDING TO DONALD:

• Influence and educate your prospects rather than just convincing.
• Focus on quality versus quantity.
• Be very unique in your process, do it at scale, and build.

VALUABLE INSIGHTS AND KEY TOPICS:

• The importance of focusing on what the prospect wants versus what you want for them
• Why intimacy and connection are crucial when it comes to scaling your business
• Why influencing is far more powerful than outright convincing prospects to buy your product or service
• How to stand out from the crowd as a seller by using authenticity to pull your buyers in 
• How to use micro-commitments to keep your buyers coming back for more

NOTABLE QUOTES:

• [6:15] - “The golden rule states that, treat others the way that you would like to be treated.” - Donald Kelly
• [15:08] - “Convincing someone to buy your product is a bad idea. [...] What I’ve seen best is you’ve helped influence someone or help educate someone enough that they convince themself to make that investment.” - Donald Kelly
• [20:53] - “In order to impact somebody, you need to learn how to influence them first.” - Ravi Rajani

USEFUL RESOURCES & LINKS:

Read Donald’s book, “Sell It Like a Mango: A New Seller's Guide to Closing More Deals”: https://www.amazon.com/Sell-Like-Mango-Sellers-Closing/dp/1640953906

The Sales Evangelist: https://thesalesevangelist.com/

Connect with Donald on LinkedIn: https://www.linkedin.com/in/donaldckelly

Follow Donald on Twitter: https://twitter.com/DonaldCKelly

Subscribe to Donald on YouTube: https://www.youtube.com/c/TheSalesEvangelistDK

Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast

Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/

Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani

Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0

ADDITIONAL RESOURCES:

[FREE SCRIPT]

Discover how to craft a magnetic 45-second elevator story:

https://www.theravirajani.com/yourelevatorstory

Hire Ravi for a keynote or storyselling workshop for your sales team:

https://www.theravirajani.com/speaking

Learn more about Ravi's Storyselling Bootcamp:

https://www.theravirajani.com/thestorysellingbootcamp