96: CEO of my House with Mara Smith

In this episode I'm with Mara Smith. Mara Smith, a former attorney in Chicago, started drinking tequila when she was looking for a clean, gluten-free spirit that fit into her active lifestyle. She and her friends enjoyed the versatile, carb-free and zero sugar spirit but they were not drawn to the traditional offerings. For years, Mara searched for a tequila brand that was additive-free with a look, taste and aroma that appealed to her and that she could share with her friends and family and proudly display on her bar. That perfect tequila simply did not exist, so she decided to create one.

Mara went to work studying the industry, and more importantly researching and testing what mindful consumers like her were looking for in a tequila. Her goal was to create a clean, smooth and sippable 100% Blue Weber Agave tequila without any of the additives often found in other tequilas, and with every detail thoughtfully crafted, from the meticulous production process to the sophisticated and sleek bottle that is easy to hold and pour.

"You would be complacent and not necessarily do if you didn't feel like you had to like prove yourself." - Mara Smith

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