95. The Secret To Building A Brand That's Authentically "YOU" - Erik Miller
To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP95
To connect with Storyhook click the links below:
Website: https://www.storyhook.com/
Instagram: https://www.instagram.com/wearestoryhook/
You can find Erik Miller on LinkedIn here: https://www.linkedin.com/in/spelledwithak
There are many competing philosophies around how to build a brand customers feel a connection with.
Erik Miller might have my favorite angle, and he is my guest on the show in this episode of Contractor Evolution.
Erik believes instead of bending over backward to fit the mold you believe your ideal client avatar wants, it's way less work to look inward and display what's already there.
In other words, finding out who you really are by paying attention to what your clients already love about you and highlighting THAT, is faster and more authentic than trying to be something you're not.
Erik founded StoryHook in 2015, a branding agency obsessed with the power of stories.
He’s also the Director of Brand for Company Cam and has been instrumental in making them the household name they are today.
Today’s conversation is about:
To learn more about how to accentuate the amazing elements of your brand, listen to this episode.
See omnystudio.com/listener for privacy information.
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