563: [success] Scaling a Literary Publicity Agency with Sarah Russo

Are you an absolute expert in your field — but you’re not an expert at running a business?

This is the most common roadblock for our clients, including today’s guest Sarah Russo who is an alumni member of our Six Figures Lab Group Coaching program. 

Sarah is the Founder of Page One Media, a boutique literary publicity and marketing firm for authors, experts, and literary companies. 

In this episode, she shares how her love for books evolved into a career, including the aha moment she had when author Mary Higgins Clark visited her elementary school classroom. 

Sarah launched her firm after working long hours in publishing and having to constantly tell authors no. Now, she and her team love telling authors yes and are willing to experiment, as long as she believes the strategy will be effective.

Sarah shares how her business has transformed since joining $ix Figures Lab — including executing a complete rebrand, hiring two new team members, getting operational support, and planning strategically for the future.

 

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This episode was first published at BizChix.com/563. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or at BizChix.com/category/team.