This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Business:Marketing
In this episode, Time and Taboola team up (is that Timeboola?) for a new eCommerce experiment. Is eCommerce the new sponsorship for publishers?
The disinformation war is over. Disinformation won.
And AI content is changing the business model for creators and the fight for search. Does this open a real opportunity for those who have audiences? Is AI content just a race to the bottom?
In rants and raves, Joe loves this new research out about reading fiction, while Robert's viral post on the comma goes, well, viral.
This week's links:
Time/Taboola Deal
The Disinformation War Is Over
Content Creators Concerned Over AI Content
Buzzfeed AI and the Death of Content
Reading Fiction Makes You a Better Person
Robert's Comma Post on LinkedIn
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