Buildex 2023 D1E1 | Labor Shortage, Women in Construction and Industry Messaging with Olivia Olczak Day (Day Media) | EP66

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Day 1 Episode 1 | In this episode, live from the tradeshow floor at Buildex 2023, James and Christian are joined by Olivia Olczak Day from Day Media Consulting. 

They discuss the ongoing labor shortage in construction and how it's affecting the industry's ability to meet demands for growth. They also share their insights on how the industry can attract more women, and what messages need to be communicated to both men and women to create more interest in construction earlier in an individual's career path decision-making. Having some fun, they touch on the impact of pink portable toilets on jobsites and ponder the tangible benefits they have had and how simple changes, like providing an adequate restroom facility and even women's PPE, can help attract and retain women in the industry.

Olivia has extensive sales experience spanning multiple industries, including B2B, Construction, Government, Education, Legal, Tech, Finance, and Not-for-Profit. She has observed numerous companies, big and small, failing to connect with their target audience on their branding, re-branding, and Sales Operations, resulting in lost contracts and money opportunities. Olivia is now interested in Aboriginal and First Nations marketing, as well as key Wellness messaging. Her goal is to bring positivity and energy to her client's vision and marketing goals and help them avoid common marketing communication gaps that lead to financial losses.

Day Media Consulting is a digital marketing agency that offers 360-degree, full-service marketing solutions. Their team of professionals has expertise in various fields, providing a wide range of services from basic branding to complex digital marketing strategies. They take a holistic approach to evaluate your business and review your marketing path, ensuring your goals are met and your company excels both online and in person.


EPISODE LINKS:
Olivia Olczak Day LinkedIn: https://www.linkedin.com/in/oliviaolczakday
Day Media Website: https://daymedia.ca/ 

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