Kurt Coffey, Case IH

This week’s Open Mic guest is Kurt Coffee, Vice President of Case IH North America. The farm machinery industry continues to enjoy robust demand from farmers nationwide despite ongoing challenges from inflation, labor and shipping infrastructure. Coffey says the farm machinery pool is aging, and customers are anxious to acquire new technologies to offset a reduced labor force and meet sustainability goals. Coffee says autonomy and artificial intelligence are rapidly advancing in the farm machinery industry, and electric tractors are being introduced into the machinery pool.