711: Denyelle Bruno on Social Psychology and Hospitality

Californian, Denyelle Bruno is a graduate of the University of California, Santa Cruz, and the University of San Francisco where she earned a BA in Psych, and a MA in Organization Development. While in college she climbed the corporate ladder at Macy's, before being recruited by Apple to be a part of their retail team. Other career highlights include 2 years as VP of Retail with PureBeauty, 6 years with Peet's Coffee & Tea as VP of Retail Marketing, and Operation, and 3 years as President for Drybar. Today, and for the past 2.5 years, Denyelle has served Tender Greens as CEO.

Check out Punchh as mentioned in today's episode.

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Favorite success quote or mantra:

• "Failure depends on when you end the story"

In today's episode with Denyelle Bruno we will discuss: 

• Psychology in hospitality
• Psychology of retail
• Living in chaos
• Bullies
• Going from slacker to badass boss
• Realizing that asking for help is better than thinking you know everything
• Vulnerability and self-awareness
• Importance of finding a company with a good culture fit for you
• How to retain customers in an oversaturated market
• You NEED a loyalty program
• Incentives
• COVID-19 best practices/advice - How do we plan for the future?
• Adaptability is key

Today's sponsor:

Restaurant365 is a cloud-based, all-in-one, restaurant-specific accounting and back-office platform that seamlessly integrates with POS systems, payroll providers, food and beverage vendors. It generates accurate real-time reporting and analysis in user-friendly dashboards, facilitating immediate, data-driven decision making. Restaurant365 eliminates manual, error-prone processes and is designed to help restaurant businesses grow with functionality that helps optimize labor costs, reduce food costs and increase revenue.

1. cteristic you believe most contributes to your success?
   • Confidence
2. What is your biggest weakness?
   • Ice cream
3. What's one question you ask or thing you look for during an interview?
   • What is your go-to karaoke song?
4. What's a current challenge? How are you dealing with it?
   • COVID-19
5. Share one code of conduct or behavior you teach your team.
   • To speak up
6. What is one uncommon standard of service you teach your staff?
   • Not speaking from a script
7. What's one book we must read to become a better person or restaurant owner?
   •  Setting the Table by Danny Meyer
   • GET THIS BOOK FOR FREE AT AUDIBLE.COM 
8. What's one thing you feel restaurateurs don't know well enough or do often enough?
   • Eat at other people's restaurants
9. Name one service you've hired.
   • Cerge IT
10. What's one piece of technology you've adopted within your restaurant walls and how has it influenced operations?
    • Dispatch by Olo
11. If you got the news that you'd be leaving this world tomorrow and all memories of you, your work, and your restaurants would be lost with your departure with the exception of 3 pieces of wisdom you could leave behind for the good of humanity, what would they be?
    • Break the rules
    • Failure is necessary
    • You're gonna die anyway

Contact info:

Instagram: @denyellebruno

Thanks for listening!

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Huge thanks to Denyelle Bruno for joining me for another awesome episode. Until next time!

 

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