665: Kai Umezawa on Zenreach and Building the Future with Wifi Marketing

University of Waterloo dropout, Kai Umezawa leveraged his software engineering skills for both Facebook and Google before he co-founded Zenreach, a wifi marking platform, in 2012. Today, in addition to being a co-founder, Umezawa serves as Head of Product for Zenreach. Our focus: the current state and future of wifi marking. 

Show notes… Favorite success quote or mantra:

• "The future is not something that happens by accident; the future is built."

In today's episode with Kai Umezawa we will discuss:

• Taking advice
• Bypassing the standard school system
• What Kai learned from working at Facebook and Google
• Digital data vs. face-to-face knowledge about customers
• Comment cards becoming digital
• Guest data collection streamlining
• Personalized outreach to restaurant guests
• Be intentional about the information you are trying to collect from guests
• The future of digital marketing

Today's sponsor:

BentoBox empowers restaurants to own their presence, profits and relationships. The hospitality platform disrupts third-party services that come between the restaurant and the guest. BentoBox puts the restaurant first and offers tools that drive high-margin revenue directly through the restaurant’s website. BentoBox is trusted and loved by over 5,000 restaurants worldwide including Union Square Hospitality Group, Eleven Madison Park, Gramercy Tavern, Lilia and more.

 

Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country — they were even named best online payroll by PCMag. And as a listener, you’ll get three months free when you run your first payroll. Sign up and give it a try at Gusto.com/unstoppable. 

 

Wisetail’s user-friendly platform focuses on engaging, growing, and empowering your workforce while enabling your culture to thrive in multi-site businesses. It is easily configurable to an organization's brand and technical specifications. In addition, Wisetail provides a social community for their customers to share best practices and continuously improve the learning experience.

 

Contact info:

www.zenreach.com

Thanks for listening!

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Huge thanks to Kai Umezawa Zenreach for joining me for another awesome episode. Until next time!

 

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