602: Jeffrey Yarbrough on Being Transparent

Dallas, Texas native Jeffrey Yarbrough has never been a great student but from a young age he's always been able to hustle as an entrepreneur. His mother, seeing his creativity and entrepreneurial spirit, connected him with a job in New York in marketing. It was there that he fell in love with networking and paying attention to the social scene. In 1990 Yarbrough headed back to Texas to try his hand as a restaurateur and has never looked back. To date Yarbrough runs bars, restaurants, a PR and media company, and now has a thriving restaurant real estate business operating under the bigInk brand.

Show notes… Favorite success quote or mantra:

"Let's get shit done; G.S.D."

In this episode with Jeffrey Yarbrough we discuss:

• An early on desire to sell
• Money gives you freedom
• Avoiding debt
• The different ways to learn/nontraditional education
• Emotional intelligence
• Public school system
• How to sell
• Networking
• Being able to adjust
• Coming to the market ahead of the curve
• Finding the right business partner
• Discussing how a partnership will dissolve in the "honeymoon phase"
• The importance of being transparent
• Guerilla marketing
• DON'T LET FAILURE FREEZE YOU!!!
• The importance of finding a reputable real estate broker
• Don't be afraid of failure
• Finding out where your needed/wanted
• Do your homework before you come to a market
• Being cautious
• Passion

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  Knowledge bombs

1. Which "it factor" habit, trait, or characteristic you believe most contributes to your success?
   • Networking
2. What is your biggest weakness?
   • Not saying no fast enough
3. What's one question you ask or thing you look for during an interview?
   • Tell me stories vs. give me answers
4. What's a current challenge? How are you dealing with it?
   • Getting tasks done with very little support and not enough capital
5. Share one code of conduct or behavior you teach your team.
   • No lying, no stealing. Period.
6. What is one uncommon standard of service you teach your staff?
   • If you know something is not going to pair well with a dish, give them something that WILL pair well.
7. What's one book we must read to become a better person or restaurant owner?
   • Richest Man In Babylon
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8. What's the one thing you feel restaurateurs don't know well enough or do often enough?
   • Signing with an exclusive real estate broker.
9. What's one piece of technology you've adopted within your four walls restaurant and how has it influence operations?
   • iPhone
10. If you got the news that you'd be leaving this world tomorrow and all memories of you, your work, and your restaurants would be lost with your departure with the exception of 3 pieces of wisdom you could leave behind for the good of humanity, what would they be?
    • Trust in God (know there is a higher power looking after you)
    • Work hard (it still counts)
    • Having a group of like-minded entrepreneurs that you can ask any question and not be judged

Contact info:

jeffery@bigink.com

Big Ink RE website

Big Ink Facebook

Thanks for listening!

Thanks so much for joining today! Have some feedback you’d like to share? Leave a note in the comment section below!

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Huge thanks to Jeffrey Yarbrough for joining me for another awesome episode. Until next time!

 

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