449: Going digital with Mark Wilson

 

In this episode with Mark Wilson of Total Loyalty Solutions, we discuss:

• How Wilson got into the business.
• Why Wilson chose the Little Caesars Franchise. 
• Some of the benefits of operating a franchise. 
• Showing your employees that you're willing to do the work you're asking them to do. 
• How Wilson scaled from 12 to 74 locations. 
• Why Wilson ended up selling his 74 locations. 
• How & why Total Loyalty Solutions was create. 
• The power of capturing email addresses.  
• Using push notifications via smart phone app to stay top of guest mind.
• How to get people to sign up for your restaurant's app. 
• Key components to a good online ordering platform. 
• What the future of direct marketing looks like. 

Mark Wilson owned 12 independent locations of Little Caesars Franchises before become the president of group that owned a total of 74 locations. Today, he's vice president of strategic loyalty sales at Clipper Magazine and Total Loyalty Solutions.

Success Quote or Mantra

"He who hears the most no's will eventually hear the most yeses."

Resources Mentioned

Total Loyalty Solutions

Exclusive for Restaurant Unstoppable Listeners interested in learning more about Total Loyalty Solutions Online Ordering and Mobile Apps - get you first month of any new Total Loyalty Solutions service free by requesting a demo here: CLICK HERE FOR A DEMO

 

Today's Sponsor

 

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Contact Info

Total Loyalty Solutions

Thanks for Listening!

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Huge thanks to Mark Wilson for joining me for another awesome episode. Until next time!

 

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