How This Former Agent Created The Largest Content Platform In Real Estate | Haley Ingram

Haley Ingram of Coffee & Contracts joins Matt Lionetti and The Broke Agent to discuss how she created a content membership platform with over 5500 agents, how she navigates the constant shifts in Instagram, and what she thinks of ChatGPT.

Get access to the recording for BAM’s ChatGPT workshop with Chris Smith (Thursday, February 16th). Click here to save 30% with the BAM discount: https://conv.codes/bam

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Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Haley Ingram: https://www.instagram.com/coffeecontracts/

Website: https://coffeecontracts.com/

Promo code: BROKE

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Timestamps:

00:00–00:36 Intro

02:18 Who is Haley Ingram (aka “Haley Instagram”)

04:36 How she got into real estate and what she didn’t like about being an agent

17:02 How she generates consistent content for agents to post on a monthly basis

20:17 What can new C&C subscribers expect?

28:40 Carousels are back and going strong! How to make the most of them

31:24 Why she hired an assistant to help with daily customer service queries

36:56 Why it’s okay to include content that doesn’t have mass appeal

43:40 TikTok compared to Instagram—and YouTube

44:39 Why she doesn’t do templates for TikTok and other platforms

47:57 How Coffee & Contracts has grown (about 5600 members)

49:33 Matt’s ChatGPT story (and why he’ll never use it)

57:14 Get access to the recording for BAM’s ChatGPT workshop with Chris Smith

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