The importance of promoting the dairy industry

In this Dairypod episode, Dairy Australia’s Jess Phillips, Senior Community Engagement Advisor, speaks with dairy farmer and industry Ambassadors Lucy Collins from West Victoria and Joe Hammond from Tasmania, about the importance of promoting the dairy industry and the value in sharing their experiences to help maintain community trust.

The conversation shares Lucy and Joey’s personal perspective on what drives the need for marketing of the dairy industry, what value they see in Dairy Australia’s Farmer Ambassador program and their roles as industry ambassadors.

Lucy and Joey talk about their experiences in the program, from some nervous beginnings unsure what is meant to be an industry ambassador to personal growth and confidence in sharing their unique and authentic stories, and encourage others interested in getting involved to take that first step.

If you would like to find out more about Dairy Australia’s Farmer Ambassador program and opportunities to get involved, visit Farmer Ambassadors | Dairy Australia

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