Denise Thomas, CEO of ApplePie Capital – Building a Franchise Loan Marketplace & The Surprising Impact of Tech Layoffs On Franchising

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Miguel Armaza sits down with Denise Thomas, CEO & Co-Founder of ApplePie Capital, a company that offers franchise financing, enabling franchisees to efficiently obtain financing to start or expand their franchise business, while also enabling investors to earn fixed-income returns.

Launched in 2015, ApplePie partners with 60 franchise brands and has facilitated the funding of billions in franchise loans. They’ve also raised capital from QED, Fifth Third Capital, Story Ventures, and more.

In this episode, we discuss:

• History of franchising and the main differences between running and financing an independent business vs running a franchise
• Why your company strategy should always match your possibilities
• How ApplePie has learned to partner with strong franchise brands and their franchisees and leverage their relationship to reduce Customer Acquisition Costs (CAC)
• Learnings from some of the most significant challenges ApplePie has faced over the last several years… and a lot more!

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Miguel Armaza is Co-Founder & Managing General Partner of Gilgamesh Ventures, a seed-stage investment fund focused on fintech in the Americas. He also hosts and writes the Fintech Leaders podcast and newsletter.

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