The Pricing Paradox: Dominating Your Market with Smart Strategies

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As a business owner, I know how challenging it can be to figure out how to price your products or services. It's easy to feel unsure if you're charging too little or too much, leaving money on the table, or losing out on potential clients because of your pricing strategy.

In this episode, I'll be sharing my personal experiences and insights to help you avoid making the same pricing mistakes that cost me around $16,000 a month in my own business. I understand the struggle of not wanting to scare potential clients away with high prices but also not wanting to undervalue yourself.

So, if you're feeling unsure about pricing or just want to learn more about creating a pricing strategy that works for you and your business, then this episode is a must-listen. Grab a pen and paper to take some notes and let's jump into the show!

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What we discussed in this episode:

00:00 - Introduction

00:59 - Why pricing services is tricky

01:37 - How I learned to price my services the hard way

02:49 - Stop comparing and start valuing: A lesson in pricing

04:16 - Confidently pricing your worth: Communicating value unapologetically

08:07 - A short recap on how to overcome pricing challenges

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