#45: Digital Marketing Challenges Retailers Face in 2023
Digital marketing has become increasingly competitive and challenging for online retailers. The increased competition in the ad space is one of the main challenges digital marketers face this year. Alongside an economic downturn in 2023, retailers focus more on revenue versus profit and customer retention. On this podcast, we will be discussing some of these challenges as well as aspects such as customer retention and migration to GA4. Our data and insight expert will advise navigating this ever-changing digital environment, enabling businesses to move forward profitably and successfully.
Topics include:
Guests:
Hosted by:
Paul Casey, Head of Account Management at Space 48.
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