Sports
Tackling the challenge of green broadcasting with US Ski & Snowboard CEO Sophie Goldschmidt
2023-02-22
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On this week's episode of StreamTime co-hosts Nick Meacham and Chris Stone are joined by Sophie Goldschmidt, chief executive of US Ski & Snowboard (USSS), and Outside chief executive Robin Thurston.
The discussion explores on how NGBs can align their media goals with sustainability, while also focusing on grassroots development and participation.
Talking points:
• Challenges for NGBs like USSS in broadcast (2:58)
• What is Outside Interactive? - (8:32)
• How did the USSS and Outside partnership come together? - (12:22)
• The role of membership and community in content distribution - (24:01)
• Grassroots growth content - (32:10)
• Looking back at the World Surf League broadcast deal with Facebook - (42:23)
• Early signs of success and growing the platform - (48:12)
The discussion explores on how NGBs can align their media goals with sustainability, while also focusing on grassroots development and participation.
Talking points:
• Challenges for NGBs like USSS in broadcast (2:58)
• What is Outside Interactive? - (8:32)
• How did the USSS and Outside partnership come together? - (12:22)
• The role of membership and community in content distribution - (24:01)
• Grassroots growth content - (32:10)
• Looking back at the World Surf League broadcast deal with Facebook - (42:23)
• Early signs of success and growing the platform - (48:12)
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