Do You Have Magnetic Messaging? — Ep. 186

 

Messaging—AKA the words you use to communicate to your dream clients and market your services—matter. A LOT. Your messaging is what sets you apart, gets the right people to take notice, builds connection and trust, and sells your paid offers...without you having to "sell" anything.

And while most big businesses spend MONTHS of time and MILLIONS of dollars making sure their messaging is spot on (because it's THAT important), most small businesses and solopreneurs barely even consider it. 

It's time to change that. In this episode, we're gonna craft your magnetic messaging so you can stand out from the crowd and draw the right people into your community. I'll go over what needs to be included in your messaging to capture your dream client's attention and how to incorporate it into your business.  

“This is not about what you think you should say and instead it’s what your clients need to hear.” - Shawn Mynar

“A lot of us come at our business with our heads, we’re up in our head. When you’re up in your head, it’s really hard to get in the hearts and minds of your clients.” - Shawn Mynar

“Just for messaging in particular, the combination of how you speak and how they think. Doing so when you use their words but in your unique voice and tone, that is where true connection is built.” - Shawn Mynar

"It’s finding that sweet spot of sharing about yourself while also keeping it about your audience, keeping it about your dream clients. So it’s always about you as it relates to them." - Shawn Mynar

"How do you know when your messaging is magnetic? Well, you will have engagement from your audience." - Shawn Mynar

Make Messaging Magic Waitlist - shawnmynar.com/copy

FULL EPISODE TRANSCRIPT BELOW:

0:00
The moment you decide to have your own business, you also decide to take on a bunch of new roles, whether you want to or not bookkeeper, accountant, Administrative Manager, visionary, creative social media expert marketer and copywriter. Yep whether you realize it or not want to or not love it or not. If you want to be in business, you need to know how to write copy. Your Business literally cannot exist without it. And yet so many coaches, practitioners and small business owners never give their copywriting skills a second thought and then are stumped when their businesses are struggling to take off or not building an audience or not creating a connection based community, it all comes back to copy. So in this copywriting Crash Course podcast series, I'm covering the ins and outs of writing good copy for your small business even if you're not a quote unquote good writer. Today, we're going to focus on messaging and making sure that your message is magnetic to your dream clients. So stay tuned.

1:12
Hey there, I'm Shawn Mynar, and this is unstuc

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