TikTok for Churches

An episode on TikTok strategy, going viral, and managing church vision with Katherine Mullen of First United Methodist Church of Birmingham. We’re providing tools for digital ministry and building relationships online.

Katherine Mullen is First Church’s Minister of Community Engagement (and one of their worship leaders). Katherine is the point person for First Church’s TikTok presence–which has had several posts go viral.

In this session of Pastoring in the Digital Parish:

(00:00) Initial observations on TikTok for ministry
(02:53) What does community engagement look like?
(06:56) Church engagement through social media
(08:54) The church starting on TikTok
(12:31) Audience expectations
(14:25) Building a TikTok strategy
(21:55) Posting for one person
(23:05) Posting frequency on TikTok
(26:02) Moderation and response
(30:44) What makes a viral video?
(37:16) Community advocates