The SEO Dictionary Episode (Part 2)

Welcome to part 2 of our SEO dictionary  episode where we cover 10 more common SEO terms!

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1.  SEO terms discussed today include alt text, domain authority/rank, headings (H1s and H2s), 301 redirects, and more.

• Alt text is used to describe images for accessibility purposes.
•  URL stands for Uniform Resource Locators
• Domain Authority measures how trustworthy a website is.
• Headings are where keywords should be strategically placed to optimize SEO.
• Canonical URLs designate one page you want Google to index while similar pages won't be indexed.
• A 301 Redirect allows an outdated page URL to go somewhere else instead of being broken

2.  Fun facts about how the internet works:

•  Bots are behind the scenes, indexing and crawling to help gather and analyze information.
• Amazon owns most of the online real estate due to its serves, making money through web services.
• Anchor texts should relate specifically to the link they are connected to ... try to avoid generic phrases like "click here."

3.  Organic search is becoming more popular as a result of new search engines such as you.com, which does not rely on ads for its results.


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