Aaron Sheeks: Building a Successful Automotive Business

Aaron Sheeks is the co-founder of Auto Miner and President of Pure Cars. In this Episode Aaron Sheeks joins us to discuss the journey of building a successful business in the automotive industry. We delve into the importance of discipline and the pursuit of violent forward motion, rather than simply grinding. The conversation also explores the topic of clean data and its significance in the industry, as well as the benefits it can provide. Sheeks shares his experiences and insights, providing valuable advice for entrepreneurs and anyone looking to succeed in their respective fields.

Aaron shares his own experiences of leaving the Navy and finding his way into the automotive space, where he fell in love with the salespeople, problem solvers, and go-getters who make things happen in the industry. He describes the importance of discipline and violent forward motion in achieving success, rather than relying on a façade of grinding or motivation.

He shares his philosophy that "discipline equals freedom," and how this mindset has given him the freedom to think critically, solve problems, and live life on his own terms. He also emphasizes the importance of knowing your definition of success and how building a successful business is about convincing others to join you on your journey. 

Most people associate freedom with the ability to do whatever they want, whenever they want. However, for Sheeks, freedom is a state of mind that comes with discipline and the ability to solve problems. He discovered that taking care of those around him and being disciplined with his time and resources allowed him to have a great deal of freedom in his life.

He envisions himself as a 65-year-old who travels around the world, helping small business owners and people find their greatness. He doesn't want to stop working entirely, but he wants to be able to do mission work while his company continues to pay him. He believes that he has received a glimpse of what it means to be free, and he wouldn't trade the last 10-15 years of discipline for anything.

Aaron Sheeks believes that running a company for 20 years to be financially independent and free at the age of 40 while still being an amazing dad is success. It's not about being acquired or having a specific amount of revenue. It's about having the freedom to choose how you want to live your life and to spend time with the people you care about.

This episode takes a deep dive into what it takes to create a thriving life and how to leverage the automotive industry to help you do that. Apart from the episode being informative and insightful,  it also provides valuable lessons for anyone looking to build a successful business or achieve success in any aspect of life.

Listen to the full episode for insights and context from Aaron Sheeks! 

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