How Can We Improve the Cyber Sales Cycle?

All links and images for this episode can be found on CISO Series

The cybersecurity sales process is so terribly inefficient. And everyone, the targets and cybersecurity leaders, are losing valuable time because of that inefficiency. Where can we start making improvements?

Check out this post for the discussion that's the basis for this podcast episode. This week's Defense in Depth is hosted by me, David Spark (@dspark), producer, CISO Series. Our guest co-host is John Overbaugh, CISO, ASG. John and I welcome our guest, Jerich Beason (@blanketsec), commercial CISO, Capital One.

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In this episode: 

Why is the cybersecurity sales process so terribly inefficient?
Where can we start making improvements?
What could be done to improve the efficiency?
What is the solution to removing wasted effort and time?