The Podcast Industry Is Changing

“We cannot continue to sign contracts that say the ad is going to live in the episode forever. 

That’s right. You heard it - forever.”

Today, Heather Osgood is back with a solo episode to discuss the changes she’s been seeing in the podcast industry. 

This includes:

• Faked in ads and why we need to start calling them what they are. 
• Ways to make dynamically inserted ads more successful. 
• Why we should move towards a pure CPM pricing model. 

The podcast industry is changing… are you able to keep up? 

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More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

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