The Power of Customer Experience: How Pharma Launches are Being Transformed, with Mark Makuch, SVP of Strategy at Havas Health CX

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar is joined by Mark Makuch, SVP of Strategy at Havas Health CX.

They cover:

• What is Customer Experience (CX), and why are most pharma companies building CX teams?
• Why is CX powerful when it comes to HCP behavior change?
• What can pharma learn from Disney regarding content and use of data?

Subscribe here:

• Apple: https://apple.co/3micGmF
• Google Podcasts: https://bit.ly/3PUds6T
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  And connect with the host and guest here:
  
  
  • Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
  • Evermed: https://evermedtv.com
  • Mark Makuch: https://www.linkedin.com/in/markmakuch
  • Havas Health CX: https://havascx.com

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.

Check out our three most downloaded episodes:

• Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
• Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
• Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
  
  

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/