The Rise, Fall, and Rise of Japanese Whisky (& Suntory)

In this video, we are going to look at the rise, near-complete collapse, and recent comeback of Japanese whisky.

Along the way, we will look at one of the world's largest distilled beverage companies - Suntory. Their histories are intertwined.

Japanese whisky has a relatively short history. It has borrowed a lot from Scotland. Yet the industry has also managed to come into its own.

Pour one out guys, and follow along with me. But please drink responsibly. And if you are like me and can’t drink alcohol, then get a soda or something.