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Imperfect Action

Imperfect Action

Business:Marketing

The 7 mistakes that cost you sales in a launch

The 7 mistakes that cost you sales in a launch

2023-03-02
Download Right click and do "save link as"
Launching can be an exciting time in any online business. However there are some avoidable mistakes that I see often and today I share with you my thoughts on 7 of the most common ones.

In this episode we chat about:
- Why creating it before you've launched it can be a costly mistake.
- The overwhelming value of audience research in answering the magician's gap.
- Why making sales is about more than just exciting your audience about your offer
- Why evergreen offers are not the solution to consistent sales
- The value in launching repeatedly and executing a 60-90 day sales process to bridge the gap between where your audience is now and their being ready to buy
- The benefit of capitalising on a small audience to improve in your next launch


SHOW LINKS:
- Want to join Launch Magic? Sign up to the waitlist: https://stephtaylor.co/magic
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch?
- Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...
view more

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Struggling to stand out online? You're probably making one of these 9 mistakes
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Ask Steph: How does your live launch strategy change when what you are launching is a low ticket offer?
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Should you live launch your offers or skip straight to evergreen? Here's what you need to know
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A simple way to decide which offer to launch next for maximum profit
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Coaching Call - How do I narrow my focus when it comes to my messaging and marketing?
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Un-Niching Your Business: Should you ever go broader in your business? And how to know when it’s time to do that
2023-06-18
How live launching creates freedom and ease in my business
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There's no such thing as a failed launch. Here's how to learn and grow from failed launches
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7 questions to get crystal clear on your messaging and stand out online
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3 content swaps that'll make you more sales in a launch
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Coaching Call: How can I get my online course in front of the right people?
2023-06-06
Do you really HAVE to keep growing your business - or is it okay to be happy with where it is right now?
2023-06-04
Ask Steph: Why didn’t your membership work?
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5 counterintuitive strategies for simplifying and streamlining your online business
2023-05-30
6 essential tools for creating and selling digital courses online
2023-05-28
The not-so-obvious rules for building an online business that gives you freedom
2023-05-25
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