We’ve had a few catchphrases over the years.
In the early days of Barbell Shrugged, I can remember scribbling, “Coffee, Tequila, Barbells” everywhere and on everything. It was silly, but also an effective way to define and state our mission. All we wanted to do was talk about training and have a great time doing it. And it worked!
The Window of Gains is a more recent example. It’s was still fun and on mission; but the goal was very different. We wanted to teach something practically and person...
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