277) Embedded Finance and Fintech: Provide a Frictionless Delight

Despite all the buzz around embedded finance and fintech, traditional ways of thinking still find a way to contradict innovation. Part of the problem is a knowledge gap among financial leaders: they know fintech is the future of the industry, but they don’t truly understand what that means.

Joe Keeley, CEO and Co-founder at Justifi, believes if these companies want to harness the power of embedded finance and pivot into fintech, they have to change their perspective — fast.

Joe gives us an inside peek at the current state of payment platforms and why many of them are trying to find value in all the wrong places.

Join us as we discuss:

- The need for a widespread mindset shift toward fintech (4:34)

- Inefficient data collection processes in traditional banks (10:22)

- Optimizing payment platforms and expanding services (17:14)

Check out these resources we mentioned during the podcast:

- Joe Keeley

- Justifi

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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