649: How to Scale Back, Be Private, and Still Succeed

Hiring staff, getting office space, working with more and more contractors… These are often regarded as the quote-unquote sexy parts of a business on the rise. But are those steps right for your business? Do you need them to be successful and scale your income?

In this episode, we’ll dig into what it’s like to scale back and still grow your business in a way that feels right for you. For almost two years, Olivia Herrick has been running her business as lean as possible. No contractors, she didn’t replace her studio manager, and she ditched her out of home studio space. But instead of her revenue scaling back as she scaled back her operations, she actually generated more income and learned a lot along the way. 

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