[Top Agency Series] Building Sales Teams for Strategic Business Growth With Scott Scully

Scott Scully is the Founder and CEO of Abstrakt Marketing Group, a B2B lead generation and business growth agency. In this role, he has led the company to become one of the most successful privately held marketing startups in the St. Louis region. Over the past 28 years, Scott has started, invested in, or played a major role in several companies in the marketing and lead generation space, three of which have exceeded $12 million in annual revenue. He is also the co-host of The Grow Show, a podcast for business leaders and entrepreneurs with a growth-driven mindset. 

In this episode…

Predictable sales pipelines are integral to any successful business. Yet many companies struggle to make persuasive sales pitches and optimize their outreach efforts to generate prospects. So what are the best sales practices to grow your business?

Scott Scully instructs sales teams to conduct outreach strategies through outbound sales calls, website building, and email campaigns. Before implementing any strategy, defining your target market and identifying a niche for your services is crucial. Outreach efforts require strategic customer interactions, so Scott recommends developing sales scripts with a compelling pitch that communicates your value proposition.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Scott Scully, Founder and CEO of Abstrakt Marketing Group, about sales strategies for business growth. Scott also talks about facilitating outreach efforts to book sales calls, the key components of a sales script, and how to develop service niches and operational infrastructure for business growth.