[EP.58] How to Sell More In a Recession through the Power of Practice with The Practice Lab

How to Sell More In a Recession through the Power of Practice;

There are no shortcuts to success.

It will take a while, and it will take TONS of practice…

But with a little persistence, discipline, drive, and resilience, you’ll come a long way.

The most successful people in the world know this, and they engage in relentless practice.

And now, in the world of sales, it's more important than ever to stay sharp and adapt to the ever-changing market. 

That's where The Practice Lab comes in.

Jonathan Mahan and Jordana Zeldin are the masterminds behind The Practice Lab, a training company designed to help sales professionals become true masters at their craft. 

They know that effective low-pressure practice is the key to success, and on today’s episode of The Influential Communicator, I’ve pinned them down to share their insights with us.

So, are you ready to up your practice game?

Let’s hear it from the experts themselves, Jonathan and Jordana, on how to achieve success and sell more in a recession through the power of practice.

Hit that play button!

WHAT WE DISCUSS:

• [1:47] - What is the Practice Lab and who are the founders?
• [5:42] - Do they ever get the performance bug?
• [7:30] - The distinction between training and practice according to Jonathan
• [10:25] - How to engage in effective practice with all the external noise
• [16:42] - Is it effective to simulate high-stake scenarios during practice?
• [22:50] - Dealing with mental block in high-stake scenarios
• [25:43] - The Practice Lab’s approach to training inexperienced teams who struggle with internal beliefs that suppress their true potential
• [30:31] - One thing sellers can do to eradicate the pitch voice
• [34:09] - Influential communicators that Jonathan and Jordana look up to today

VALUABLE INSIGHTS AND KEY TOPICS:

• The importance of having a constructive perspective of practice and be more open to making mistakes, receiving feedback and applying corrections as you go
• How to most effectively structure your practice to reduce pressure and boost results
• How to speak your truth and master the art of controlling your pitch voice to build stronger connections with prospects
• How to stay present in sales interactions by maintaining awareness of your body

NOTABLE QUOTES:

• [11:13] - “The great thing about practice is it's free, not entirely complicated, and it doesn't take a lot of time.” - Jordana Zeldin
• [28:10] - “Practice can be that middle ground space to make [frameworks] sound more natural and kind of to adapt what they heard in the book to their own style.” - Jonathan Mahan

USEFUL RESOURCES & LINKS:

The Practice Lab’s Website: https://www.thepracticelab.co/

Connect with The Practice Lab on LinkedIn: https://www.linkedin.com/company/the-practice-lab

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jtmahan

Connect with Jordana on LinkedIn: https://www.linkedin.com/in/jordanazeldin

Join The Practice Lab's new community: https://club.thepracticeclub.co

Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast

Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/

Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani

Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0

ADDITIONAL RESOURCES:

[FREE SCRIPT]

Discover how to craft a magnetic 45-second elevator story:

https://www.theravirajani.com/yourelevatorstory

Hire Ravi for a keynote or storyselling workshop for your sales team:

https://www.theravirajani.com/speaking

Learn more about Ravi's Storyselling Bootcamp:

https://www.theravirajani.com/thestorysellingbootcamp