Download - ‘It's the hope that kills you’ – The anatomy of fandom

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StreamTime Sports

Sports

‘It's the hope that kills you’ – The anatomy of fandom

2023-03-08

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On this episode of the StreamTime podcast co-hosts Nick Meacham and Chris Stone are joined by Fox Sports' senior vice president of strategy and analytics, Ben Valenta. The discussion covers key measurables, social impact, and the benefits of sports fandom.

Talking points:

What is fandom? – (8:14)
Measuring fan passion – (17:55)
Why we love our losing teams? – (26:03)
Sports fandom, causation v correlation - (33:40)
The sports flywheel - (42:33)
How fan data impacts broadcast strategy - (48:10)