122. The creatives behind McDonald's 'Raise your arches' | IWD | Latest ads reviewed

Leo Burnett's global and UK chief creative officer Chaka Sobhani and creative director Gareth Butters join Campaign's creativity and culture editor Gurjit Degun to talk about how they came up with the McDonald's "Raise your arches" ad.

Lynsey Atkin, executive creative director at 4Creative, joins Sobhani and Butters to review some of the latest work:

Paddy Power "Cheltenham 2023" by Bartle Bogle Hegarty London

Asda "Romaine calm" by Havas London

Nando's "This must be the place" by New Commercial Arts

HSBC "F word" by Wunderman Thompson

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