The PPC Den: Amazon PPC Advertising Mastery
Business:Marketing
Bidding On Branded Keywords: What Happens When You Turn Them Off?
In this episode, Michael and Abe Chomali of XP Strategy PPC Management, discuss the effects of bidding on branded keywords and what happens if you turn it off. They will explore the potential impact on the overall performance and how it can affect the visibility of your products. They will also discuss the different tactics you can use to ensure your campaigns run smoothly even after turning off your branded keywords.
So, join us on this fun journey, explore all things branded keywords, and get ready to bid on them like a pro!
We’ll see you in The PPC Den!
🦡 Highlights
00:00 Overview: Branded Traffic in your PPC Campaign
01:00 Intro
02:11 Small talks with Abe Chomali
05:13 Bidding in my own name
08:18 Abe’s Experiment: Investing in a Client’s branded keywords
09:01 Protecting brand while ignoring the competition
14:20 Reducing brand traffic spend
17:05 Impact of branded traffic on sales
26:22 Shallow Keyword Depth
31:52 Branded and Non-branded reporting
34:06 Balancing branded spend and performance
36:02 Factors to consider in branded traffic
37:44 Interviewing Abe Chomali
If you like what you hear, leave us a video review!
🦡 Resources & Links
-- How Ad Badger Manages Amazon Keyword Bidding
-- The Basics of Doing Keyword Research for Amazon PPC Campaigns
-- How Do I Fix Low-Impression, Low-Click Keywords in Amazon PPC?
-- How Many Keywords Should You Have Per Amazon Ad Group?
-- How to Optimize Keywords with 0 Sales in Amazon PPC
-- Keyword Cannibalization in Amazon PPC
-- How One Keyword Can Apply To Multiple Products
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Abe Chomali of XP Strategy PPC Management
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
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