Episode 181 | Engaging with Your Audience through Digital Content with Amber Mac

Tune into this episode as Amber Mac and Zak chat on the Canadian Podcast.

Amber is President of AmberMac Media, Inc., an award-winning content development agency, an award-winning podcaster (This Is Mining, The AI Effect), and a bestselling author. She is also the co-host of the weekly emerging technology radio show and podcast #TheFeed on SiriusXM. In 2022, Amber joined the board of directors at GFI (TSXV: PEAS), a plant-based farm-to-fork food and ingredients company.

In 2021, Amber was named one of the Bay Street Bull Women of the Year for her leadership in the technology sector. In 2018, she was named one of DMZ’s 30 inspirational women making a difference in tech.

Amber has keynoted more than 500 events around the world and has moderated sessions with: Canadian Prime Minister Justin Trudeau; German Chancellor Olaf Scholz, former FBI Director James Comey; business coach Tony Robbins; famed astronaut Chris Hadfield; and many other notable leaders.

Amber has hosted and co-hosted a variety of podcast series, including The AI Effect (presented by Accenture), Marketing Disrupted, The Feed, commandN, This is Mining (presented by the Ontario Mining Association), and The Amber Mac Show, and this has led to the following podcast awards:

• 🏆 Best Technology Series 2022: #TheFeed (Canadian Podcast Awards), produced by AmberMac Media Inc. in partnership with SiriusXM Canada
• 🏆 Best Branded Series 2021: This Is Mining (Canadian Podcast Awards), produced by AmberMac Media Inc. in partnership with the Ontario Mining Association
• 🏆 Best Technology Series 2019: The AI Effect (Canadian Podcast Awards)
• 🏆 Best Innovative Media Award 2019: The AI Effect (CMA Awards)

In 2010, she wrote the national bestselling business book Power Friending (Portfolio: New York) and in 2016, she co-wrote the Amazon bestseller, Outsmarting Your Kids Online.

She is a regular business host and expert for Fast Company, CNN, Bloomberg, CBS, BNN, CTV, The Marilyn Denis Show, and SiriusXM.

Amber Mac started her career in San Francisco and Boston during the dot-com boom. As a strategist for Razorfish and Director of Marketing for an e-procurement software company, she spent four years in the technology start-up trenches.

As a child, Amber attended a two-room country schoolhouse and shared a party telephone line with neighboring houses. She is now recognized internationally as an innovation and technology leader.

Learn more about Amber Mac at https://ambermac.com/