Jocelyn Johnson (Girl Scouts of the USA) | Learn, Earn and Return

Jocelyn Johnson is the Chief Marketing Officer of the Girl Scouts of the USA. Girl Scouts sell about 200 million boxes of cookies—nearly $800 million worth—during each cookie season. But there's so much more to Girl Scouts than just cookies. Started in 1912 with 18 girls in Savannah, Georgia, Girl Scouts is now the largest leadership organization for girls in the world, with 2.6 million girl and adult members worldwide. Some famous alumni include Serena Williams, Katie Couric, and Hillary Clinton.

Jocelyn is a Girl Scout alum herself and has been the CMO of Girl Scouts since May 2021. In this role, she oversees GSUSA's internal and external marketing and communications efforts and plays a crucial role in telling a clear narrative to internal and external stakeholders. Before her role at Girl Scouts, Jocelyn spent 28 years in various roles at GE.

In this episode, Jocelyn shares the "learn, earn, and return" philosophy her parents taught her and how she applies it to her personal and professional life. She emphasizes the importance of networking and talks to Jim about how she stayed inspired while working almost 30 years at GE.

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