32: Conversations with Laura & Vicki: Your Business vs Artificial Intelligence

In this podcast episode, we delve into the topic of artificial intelligence (AI) and its applications in marketing. We acknowledge that for some listeners, this may be their first introduction to the various uses of AI, while others may already be familiar with them. We emphasise that despite some fears and concerns about AI, it is an incredible tool that can make our lives easier, faster, and better. We discuss...

• The adaptability of people to the new technologies
• ChatGPT as a language model trained by OpenAI for content creation brainstorming
• ChatGPT's capability to access the entire history of knowledge on the internet
• How ChatGPT can help with writer's block and inspire creativity
• Stress the importance of providing good prompts to get the most out of ChatGPT

Overall, we provide a positive outlook on AI and its potential in marketing. While we acknowledge that there are concerns and challenges associated with AI, we encourage listeners to embrace this technology and use it to improve their work and lives.

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