123. The great gaming boom, plus WFH & creativity three years after Covid

We report from this week's Campaign Gaming Summit where we heard about how more brands are rushing to embrace gaming and the rise of so-called “grey gamers” — part of a wider “demographic disruption” in marketing as the population is getting older.

Coral Cripps, technology and gaming editor, and Shauna Lewis, reporter, join Gideon Spanier, UK editor-in-chief, to talk about their highlights from the summit, plus they discuss whether working from home chips away at creativity — a hot topic exactly three years after the first Covid lockdown began in March 2020.

Further reading:

Does WFH chip away at people’s creativity?: part two – junior adlanders

Does WFH chip away at people’s creativity?: part one – senior adlanders

Campaign Gaming Summit: Advertisers are ignoring 'older' gamers at their peril

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