Soundbite:Friends of TPV with Shiggi Pakter

This week is different! I am joined on the podcast by…my podcast editor and producer, Shiggi Pakter!

Obviously, we talk about podcasting from this side of the mic and how people can get involved and make it sustainable. Shiggi also guides people into the world of podcasting and other audio-visual communications. So, if you are considering your own media broadcast, there’s a good reason to listen in itself.

Shiggi and I discuss how we came to meet and, in fact, how we have never met at all and only met virtually quite recently! In that first virtual meeting was a revelation that has since helped me tremendously in better understanding myself. Isn’t it interesting how certain random encounters can lead to making sense of ourselves and our world?

Then, the real reason that I invited Shiggi to join me on this week’s episode…the future direction of The Property Voice Podcast. It’s been almost 7 years since I started the podcast, would you believe? Much has changed since…and I have changed too. So, we have come up with a cunning plan to breathe new life into the podcast, including the vast back-catalogue, for some renewed energy on my part and plans for a new direction emerging soon. Have a little listen to find out more.

Resources:

Shiggi Pakter Linkedin Website Email

The Property Voice YouTube Channel

The Property Voice Social Media Channels:  Facebook ¦ Linked In ¦ Twitter ¦ Instagram ¦ YouTube

The Property Voice Meetup Page & Eventbrite Page

Property Deal Tips

How to Reach Richard By Telephone

Link to the Podcast feedback survey

TPV Apprentice Programme info HERE

Today’s must do’s

Subscribe to and review the show in iTunes…and while you are at it please help us to spread the word by telling all your friends too!

Property Investor Toolkit – here is the book link on amazon.co.uk & amazon.com in case you would like to get yourself a copy to accompany this series

Transcription of the show

This week is different! I am joined on the podcast by…my podcast editor and producer, Shiggi Pakter!

Obviously, we talk about podcasting from this side of the mic and how people can get involved and make it sustainable. Shiggi also guides people into the world of podcasting and other audio-visual communications. So, if you are considering your own media broadcast, there’s a good reason to listen in itself.

Shiggi and I discuss how we came to meet and, in fact, how we have never met at all and only met virtually quite recently! In that first virtual meeting was a revelation that has since helped me tremendously in better understanding myself. Isn’t it interesting how certain random encounters can lead to making sense of ourselves and our world?

Then, the real reason that I invited Shiggi to join me on this week’s episode…the future direction of The Property Voice Podcast. It’s been almost 7 years since I started the podcast, would you believe? Much has changed since…and I have changed too. So, we have come up with a cunning plan to breathe new life into the podcast, including the vast back-catalogue, for some renewed energy on my part and plans for a new direction emerging soon. Have a little listen to find out more.

Property Chatter

Welcome to the property voice podcast helping you to navigate safely through the world of property investing. Get the lowdown and updates, insights and outcomes on all matters property with a splash of entertainment along the way, the property voice, a voice to trust among the crowd. Now, let’s get started with your host, Richard Brown.

And welcome to another episode of the property voice podcast. My name is always is Richard Brown. And it’s a pleasure to for you to join me today on me to join us today. You see I’m forgetting my intro scripts already. We’re in this sort of kind of mini series, calling it TPV and friends ritual and friends. And with me today is shaggy Pachter, and she thanks so much, first of all, for joining me today. Welcome.

Thank you for having me. It’s a little bit surreal being on the other side.

Yeah, because you are on the other side, literally, and have been for a little while now, just so people don’t know, she does all the sort of production and makes it the podcast sound half reasonable, even when I’m messing it up somehow. And she has to listen to my voice every single week and has done for a couple of years or so now. So that’s who you are. But why don’t you just open and tell us a little bit more about yourself, first of all, so listeners know how to picture you and where you fit in. And we’ll have a little chat. Sure.

So for a, I suppose an audio visual description. I am a woman of color. I’m Dutch Kenyan. So if you can’t place my accent, that’s a beginning of the reason why born and raised in Kenya lived in England for far too long, privately educated up to university didn’t finish a degree in university just decided to start doing my own stuff. Really, because I didn’t like officers are horrible. But I did try my hand at becoming like a fully fledged sound engineer at university because that’s what I was really passionate about. And being in a male dominated space, I just kind of got over it. I was just done with like trying to prove myself all the time. So I took a step back from that, and kept some engineering as a hobby that I just helped people out with, since 2003, was a long time ago. So that’s always been in the back burner. And then this kind of formal, like podcasts editing and audio book editing, and all the editing stuff that I do now. Started about two and a half, three years ago, after an outdoor adventure startup, I was a co partner of kind of went a bit horrible. Like everyone’s got a story. I think anyone who does startups, like you know, big, proper startup, there’s always going to be a story or five of things that failed for various reasons. So I have two of those. Prior to audio fi, and what other interesting stuff is there. I’m trying to like condense a lot of stuff into, like two minutes. I do Brazilian Jiu Jitsu, I’ve done Brazilian jujitsu for years. I’m a rock climbing instructor, as well, I love bouldering I’ve done a martial art from the age of six of some description, and I have a naked cap, or a hairless cap, I think that’s more appropriate. So I have a sphinx cap. And I live in London. The end.

And, you know, it’s great, to be honest, because you probably don’t fit the profile of many of the guests I’ve had over the last couple of years. But I think you’re absolutely integral to you know, what’s been going on over the last couple of years. And I think, you know, one of the things I wanted to do was just sort of just elaborate a little bit about, you know, you know, from my point of view, I’ve got, you know, the points original point in the podcast, which has changed, the original point of the podcast was to sort of share knowledge, particularly for, you know, entry level people in the property space, but it’s about building an authority and building an audience and, you know, following a medium that you’re comfortable, I’m comfortable, you know, operating in, you know, by the way, I probably won’t show the video because I’m better on audio than I am on video. I like the written word as well. So there’ll be some show notes and stuff like that, which gets translated. So I think, you know, you enable that to happen, you know, because I definitely didn’t want to do all that techy stuff. A lot of a lot of people get involved in, whether it be audio production, video production, audio visual, they kind of double up done, they try and do it themselves. And you know, I don’t know what your views on that are.

Well, I can share that because I’m right now I’m kind of in the midst of trying to create solutions. problems I’m seeing. Because there are there are some people like like with everything. I mean, you get the same property, there are insanely effective, efficient self starters who, you know, they get three points of like a three point action plan, and they’re off. Like, that’s it, you won’t see them for a while, and then they come back and like, Oh, I’m at this level now and you’re like, wow, okay, cool. Like, that’s amazing. But they’re always the outlier. Like the average kind of sum of people tend to be those who foot in podcasting, at least. They’re not really as technically savvy as they think they are, or they want to be, you know, people who can, I don’t know, work their way around an Android phone and an iPhone. It’s all well and good. But can you deal with the time suck, like a lot of people forget how much time it takes to edit stuff. And then if you’re not comfortable listening to your own voice, that’s a whole other issue. Because you record for 20 minutes, your actual editing time is probably going to be 40 minutes to an hour, if you’re really quick. If you’re not really quick, then you’re probably looking at two hours, because you don’t know where the thing is to do the thing to, you know, get rid of the dog barking in the background, which you can’t do, by the way, on basic stuff, basic editing stuff ever, like, Oh, can you get rid of this Sparrow squeaking in the background? It’s like, No, I can’t, I actually can’t, unless you pay me a stupid amount of money to like slice into the audio. And that that will take me six hours, I’ll probably take you 12. So yeah, so I find a lot of people have the incentive, the drive the idea, the initial kind of like dopamine rush to like do a podcast. And then they get thwarted by the realization that the amount of time they have to spend they have to schedule it in. And they might do it begrudgingly for the first six or seven episodes, but then after a while that, like there’s so many podcasts that are part of like the podcast debris out there. If you imagine like girls roadkill? Exactly, exactly, they got roadkill, you got driftwood like all of those kinds of things. And then there’s obviously the financial kind of background that people don’t take an account of like even a basic account, you know, on Libsyn, say, for example, is I think $7, which is about five pounds or something. So I’m going to say five pounds, because my maths is terrible. So five by 1260. So you already have 60 pounds, as an out there already, even if you didn’t do anything to your podcast for, you know, forever after doing one season, you still need to pay 60 pounds a month, or 60 pounds a year. Sorry, to keep your podcast up and running. So lots of variables that people don’t take into account. Absolutely.

I was always clear from the beginning that I didn’t really want to be the guy who did the techie stuff. You know, I mean, somebody when I, when I first started, there was Matthew, and there was Collin from who, you know, not doing it anymore. And they were always doing that. And they they use the phrase, well, you were the tech and you’re the talent. But I never I never really thought of myself as talent, but, and maybe the Gobi one just talking a lot. But yeah, it was for me, it was always a case of that. And it’s interesting, because, over the years, people have come to me and said, Oh, we really, I’d really like to pick your brains about starting a podcast. Inevitably, they would ask me questions like, you know, what technology, you know, what equipment, you know, and then what software and, you know, editing production stuff, you know, I’m no clue, you know, really, because that’s not me, I’ve never gone that way. I just speak a lot I try and you know, do the that part. And that’s that was deliberate. I always did that. But what was interesting is how we came to me, because I know you wanting to chat about that a little bit. Because I was struggling at the time. So Colin and Matthew, who were helping me in the early years, what they didn’t tell me is that they no longer did it anymore. And then one day, they said, Oh, we don’t do this anymore. And you’re our last client who we ever did it for and you might want to try and find someone else to take over. And I was like, What I didn’t know, I was just busy memory leeches kind of pumping, you know, recordings, and they were doing it and then it just got to you know, anyway, so they then had a technology. I don’t know if I should mention it. I think it’s called How to you mentioned earlier Yeah, and I then had a go because it was supposed to be very user friendly. That even I could do and I was doing for a while the podcast that way myself. And it, you know, it was sort of fairly intuitive and I could do basic stuff like stitching intros, outros and music, bumpers and stuff like that, but I couldn’t really do a lot of you know, definitely couldn’t remove dog barking or sparrows, but there we go. So I was doing that for a while. And then will you pick it up from there? Because how from your perspective did we meet? Because I think we have a common friend?

Yes, we do. So it was it was quite interesting. At the time, I think it was the tail end of 2018. Because that was when my previous business startup was kind of just falling apart. And I had to kind of just take a step away, proactive step away before it kind of blew up in my face. And our mutual friend is Damian Fogg, a brilliant, bright spark of just human. And he had recorded an audiobook for his book. But he recorded I think, in Thailand or somewhere and just wanted someone to make it audible friendly. You know, and I didn’t realize that this was a skill set I’ve been sitting on for ages, that was actually a value. So he posted, it’s like, I’ve got these audio files I need. I need someone to fix them. And everyone was going, Oh, I can do this. I can do this. I can do this. And I’m just like, give me these files. What is this thing? Like, let me do it for free? What the hell? Like literally, I was just like, No, this, this is too easy. Like, for me, it was like walking into a candy store taking like the most expensive candy and then walking out. Right? And he did and I edited it. And I was just so is that it? And he’s just so yeah, like, you should make it a business. I’m like, okay, and that’s literally how old you are, if I started. Formerly, instead of me just helping people out. And his book went out. And he really enjoyed it. And you know, it’s still out there. And I’m going to show is that the money shot? The money shot? Yeah, so the audio version of the money shot is what I edited. It was my first formal actual proper, like a business audiobook that I edited. And formally, I have now have a studio quote, quote, unquote, on a CX, which is the back end of audible Slyke. I think Kindle has KDP, which is this back end for publishing. And then a CX is the backend for Audible. Just in case people have ever wondered, how do I get my stuff up on Audible? acs.com? Go have a look. And then come have a chat with me.

I’d rather just have a chat with you.

Base. I mean, that that’s this is a thing, like looking at all the tech and stuff. Like you said earlier, people get confused about technology and stuff. And my very flippant response when people ask how do I start a podcast? And like would your phone and then they’re just like, No, really? How do I start a podcast? Oh, really? What your phone. But I digress. So Daymond was really super chuffed with what I did. And I just said, Hey, can you just tell people and like, refer people to me. Because from my personal training days, I never really liked kind of cold calling side of things. Because it’s just, it’s really soul sucking. And then like, you know, some people just don’t care. And then sometimes you get people who just jump in out of desperation. And I really hated it. So I just kind of went down to do a good job and make sure everybody knows about it type of thing. So every time I did a good job with someone, I was just like, can you go tell at least five people, please? I didn’t tell Damien, any of that. And just like you did tell other people, okay, and then just, I just got these referrals coming in. So he did an intro between you and me about podcasting. Just like my friend Richard has a podcast, he’s looking for a new editor. Go have a chat with him. And I was like, okay, and that. That’s basically how it started. So we started chatting. And I realized that you just needed like, kind of just basic editing, you didn’t need the flashy, like, go create a jingle from scratch. You know, go and look at your podcast website and kind of sleuth around to create perfect show notes. And, you know, all those kinds of things that a lot of people don’t realize takes a lot of time. But podcast management. But you had like, for me, you had 80% done, I just had to do 20%, which was take your audio files, get the audio to a nice decent level if the audio is quiet bump up. So it’s louder. You know, if people have weird background noises, try and edit that as best as I can. dropouts, all that kind of stuff for me was like easy, which I know for you was not easy. So yeah, so that was literally it. We had a conversation on Facebook. And I was like, Cool. Let’s do it. And that was 20 beginning of 2019, I think probably sounds about right. I shot a picture the time so it was almost three years, basically.

I mean that the lockdown kind of messes like time up really badly because it just like a year went by and it’s 2021 it’s almost 2022 like that. No, it happened though.

Yeah, so that’s how we met. It’s pretty much it as well. There’s a bit you’re not going to mention this easy. And yeah, it’s been cool and what I’ve really appreciated, frankly and it’s just sort of put it out there because you know just you and me chatting and maybe a couple of people listening in, is you just work a perfect fit for me. And we’ll get into maybe why that’s the case, actually, I’m sure in this conversation, but you were really a perfect fit for me. Because whenever I went to like production houses or whatever want to call, you know, sound engineer or firm’s business, you know, it’s like, well, this is kind of what I need, and I know doesn’t work that way you what you need to do is batch process stuff and send it x weeks in advance and stuff like that. And I know that to be fair, that I can understand why that is a good practice and a good discipline of how to do things. But it just wasn’t how I worked. And, you know, I was kind of trying to find someone who could work with me the way that I ideally wanted them to work within reason, and you are an absolutely amazing fit. And we’ll get into it. But you know, and I tried not to take advantage of that. But at the same time, you know, now and again, there’s been the old glitch, you know, between us, because sometimes a little bit last minute, you know, not from your perspective, necessarily remind. And so, we’ve had this, and I think we had this sort of Facebook chat relationship for a large part of that time. And it was only relatively recently that we thought maybe we should kind of properly meet. And we did, didn’t we so?

God, yeah, that’s right. We never actually spoke like, you know, face to face on Zoom. It was just writing. Oh,

it’s funny. There’s so many relationships, I’ve had relationships that you know, whatever, encounter business relationships I’ve had, where I haven’t actually met someone. But you know, now with this zoom and video conferencing and stuff like that, that’s become more rugged, especially through lockdown. But I think that was a key point as well, when we did actually have that meetup. And we’ll probably talk about that. But maybe before they are so big. What do you do? Apart from the 20%, you say is easier what I do? And you do in terms of podcasting and audio visual? How could you help other people who might be listening to this.

So if we, if we go into like the bigger scale of things, I actually now have a little team, which I’m proud to say, you know, like, I’ve grown up into a team. So I have editors who actually do the work for me and what you say about other production houses needing more time in advance, I actually do have that now. But that’s for them, not with me. Because like, I think you and maybe one other person, just because of the way our brains work, they kind of work better that way. So at least with you, like my brain kind of goes, hmm, we should be getting a file in the next eight hours. So mentally, just like a little block of my brain is just like, we should be getting a message on like, what 2828 to 30 hours before the episodes due to go live, I should be getting a thing of some sort. And I think the time zones kind of actually help with that. Because you’ll send it like at, you know, do you mind me saying this out loud for people to know. Alright. So like, cuz at a time difference, I usually get a message from you on like, Tuesday morning. So Monday evening, Tuesday morning at about, like 130, maybe 2am. Right, which is fine. Because I’m a night owl. I work between 11pm and 3am. Most days, sometimes I don’t, because sometimes I’m tired. So when you send the message, I’m just like, Oh, cool. And I download the files, and then I’ll go to sleep, I have to have a normal Tuesday. And then Tuesday evening for me is when I edit your episode, I’ve tried to change it. I think for a week, I managed to do like mornings and you’re just like, Oh, what is this and I’m just like, I’m trying to be a new person. And then it failed miserably and just went back to my old ways. So I sent it to you probably almost the same time sometimes, like so from the Monday it’ll be like a full 24 hours later that you’ll get the file to go up and it goes live in like five, six hours after that. That’s not normal people listening that is not normal. Do not call me and asked me to do that I will not okay. Like I don’t have the capacity. I only have the capacity like for two, maybe three people to do that for. But basically what I do is help people figure out how to record their podcasts initially. So if they only have a phone if you only have an iPhone or you only have an Android phone or some description, you can actually record really decent podcasts off of that. Whether you have a lav mic or you want to get a better mic that connects via your USB or lightning bolt connection to your phone. You can use that and there are platforms I don’t like anchor I will never like anchor I’m putting it out there because I felt burned so badly by them.

I lost no anchor,

no anchor is bad. No if you want something that’s free that you can upgrade into okay, because the problem with anchor is it’s permanently free. Anchor doesn’t currently have any paid options, right which is a problem because if there are no pain At options, you are constantly the product, which means as and when they decide to change how they work. So anchor got bought out by Spotify, if people don’t know about this. And as a result, yes, you can use music from Spotify, but it’s only half, it’s half a minute. So it’s 30 seconds. If you’re not a member, if you don’t have a paid Spotify account, you only listen to 30 seconds of a song, which is silly. If you’re a member, then he listened to the whole song. But that’s how they generate revenue. That’s how they kind of pull people into their revenue stream. And also, you don’t have any control of any ads that they decide to put into your show. Right? So if you’re talking about something pretty dark, and you know, despairing and they put some really like bad ad in there, you have no control over that. And you could lose listeners who are just like,

Who do we go to that is not cool.

So pod bean is probably my first place of choice. If you want something that’s free, that you can trial. There are some restrictions on pod bean. But I like that pod. Bean also has an app editor as well. So like you mentioned earlier, too, which is meant to be this like you know, all friendly kind of encompassing thing. Pod bean has that. And I liked Ankur because it had that initially where you could just be in a web browser and do the same thing. Pod bean has exactly the same thing. But you can grow into it. So you can go from free into you know, a basic plan, which is $5. And then a more professional plan. And you can keep your analytics. Right. I’m a scorned banker because I had to delete my entire podcast as I shuffled it over because Spotify were like, we don’t have your RSS feed and anchor like it’s Spotify. And they were just going backwards and forwards even though they’re the same company. And I was just like, well, what can I do? And I just say, well, it’s not our problem. So we don’t know. And I’m just like, thanks. So I had to delete everything. And but I knew that was gonna happen. So one to have your own copy of everything. And then go to pod bean because it’s better. But then if you want something a little bit further on from that, where like Richard, he has the talent, right? He does the talk in you are, you are come on now. Because you just have the conversations, you don’t have to worry so much about anything other than is my microphone working? Am I doing an interview style? Or am I doing a solo style? So that’s something that I help people with because not everybody is Joe Rogan. And not everybody should be Joe Rogan. I personally don’t think Joe Rogan should be Joe Rogan sometimes. But you know or Jocko, I actually prefer Jocko willing so far as like listening to really long podcasts. So you got Joe Rogan Jordan Peterson, Jocko Willink, Joe Rogan does solo stuff. Now he does interview and stuff sorry, a lot of the time he doesn’t really do solo stuff. Jordan Peterson used to do kind of solo stuff, but he’s gone into the interview route. And Jocko is always a duo with an interview. Because there’s Jocko and echo Charles, and then whoever else he decides to interview at that point. So I show people what style they want to do. If you want to do solo, that’s great, but you will have moments where you don’t want to do it. How do you manage that when you don’t want to do a solo podcast? Richard, I think that’s that’s something you’ve, you’ve got some insight on.

Is it a question you actually want me to answer? Yeah,

go on. Yeah,

I mean, well, there’s two sides to it. One is I basically force myself. So I often get to that Monday. So I had in my head when we were working Monday, midnight. As the deadline by the way, it should have been UK, midnight, not Brazil, midnight. But it kind of always inevitably shifts and drifts. But I was looking for inspiration. Knowing that I made a commitment, really, to my audience, I would always I do this every week, but typically take August and December off for large chunks of it. That was a way to stay motivated, by the way. But I made a sort of a promise or commitment to do it. And then just look for the inspiration. And sometimes inspiration hit me right at the 11th hour, literally, and go and record, I’d always have a notebook or something with ideas that I would try and jot down as they came along. And then the other thing is do a series format. The series format was easier for me because I knew the general topic and some of the earliest series of just me and in more recent series have had guests on, but bringing guests on brings its own, you know challenges too, because you need to do all the admin the coordination, the setup, you know, you’re profiling people and saying yes to someone no to others. So I think, you know, you said I was unusual for one of your for a podcast or one of your clients because I’m probably unusual for several reasons, but I was unusual because he’s been going for so long. Mm hmm. We will talk about that, you know, hopefully, but anyway, yeah, it was hard to motivate myself but normally a glass of red would help you know Let’s just say that my audience, sometimes would, the occasional person if I met in person would bring me a bottle of red wine. Maybe I mentioned it more than once on the podcast, who knows? Okay, back to you, you do the podcasting, you’ll help people, you know, shape their direction, if you like scope was what sort of format and kind of I should do it.

Yeah, exactly. So I mentioned like Joe Rogan, and Jocko willing and all those kinds because having just that perpetual, just constant grind, you know, works for some people, if they schedule it, and then just like, you know, like, like you every Monday or record for it to be out every Wednesday. Cool. And then I do take time off, some people forget that time off is necessary. I like dogs are gonna keep on going. It’s just like, Alright, okay, let’s see you in Christmas, the Christmas time, like what it’s like, you’re not going to do an episode over Christmas. Like, I know, this isn’t gonna happen like that, what’s gonna happen? Oh, I’m away with family, of course you are. So you know, getting people to understand maybe seasons is better. I’m actually pushing pretty much everybody into the season format now, because there’s just too many podcasts dying unnecessarily. So I do that I help people figure out how to set up the websites to add a podcast feed into their blog, if they want, I typically encourage people to have individual posts for each episode, just because if you want some easy search engine optimization, blah, blah, blah, blah, blah, that works really well. And also, for guests, if you have an individual page, and you have a fairly prolific guests name on there, that individual page will rank higher with that guests name as well. So cheat codes. So I do all of this stuff for people, I do the editing, or one of my editors do the editing. Because I’ve created this kind of like template for everyone to use, they use the same, exactly the same software, like we use three bits of fairly expensive kit. And all of us use exactly the same stuff more or less exactly the same version, so I don’t have to worry about that. And sometimes if they want it, I’ll do audio, Graham’s said a little animated kind of squares with like the fancy waveforms and subtitle texts that people want it. I am expanding into YouTube podcast videos, where you don’t have to be seen. So it’s just the entire episode is up there as an audio only thing, but with subtitles, because I’m a huge fan of accessibility. So I’m just like, how do we make it more accessible? You have a visual podcast, and that’s free. I think that’s pretty much everything for podcasting.

I was gonna say for podcasting because you also do audiobooks as well, right?

Yes, I do i prime while the entire focus now because I used to try and expand and think oh, maybe I’ll open a studio one day I don’t want to open a studio. So my whole focus is actually coaching people how to record their audio books at home without the need to create a like 5000 pound booth for recording if Matthew McConaughey can record his audio book, have you? I don’t think you’ve seen this. He recorded his audiobook from home if you look on his Instagram, right and he go back quite a bit now because he launched it he launched his book green lights, free plugging for him. It’s crazy, but I watched him create not literally but I watched him how he created his audiobook and I saw the room he was in okay. It was terrible. From a sound engineers point of view. He clearly had a really thick rug on the floor but beyond that he had not far from you know this like my this microphone that I’m showing that you’re not going to see but I have a Samsung cue to you in a really basic thing. He had just a fairly basic buy microphone standards microphone, I think was an Audio Technica thing. And it was connected via XLR so it was more advanced. Don’t worry about the jargon. But he just used that and just spoken to it at his table. And that was it and I listened to the audiobook and because he was so charismatic you don’t really care about the fact that you can hear room reflections. And for me that’s like perfect inaction is better than perfect. Imperfect Action sorry. Imperfect Action is better than perfect inaction right because he could have gone to a studio during lockdown like he’s not poor like he could have gone and done it but he chose to make it really authentic and I’m just sat here going yeah, look this Texan can do it. So suck so that’s that’s my whole thing with audio books. So after

some time, let me just clarify so you can help people avoid necessarily going to be expensive studio because studios can be expensive. With all the kitten the soundproofing and the other people on you know the side twisting dials and stuff. You can actually get people to kind of record from there. Pro environment or Yes, and let me just clarify. It could involve do vase, is that right?

It could potentially involve two vase. It really depends on your home. So I tend to do live zooms with people. And I just again coached them through like, well, basically, I get them to sit in the room sit in the space that they will potentially be recording. And because I have 400, of a better phrase, hypersonic hearing, when I’m listening to someone in a Zoom meeting, I can really pick up what their room sounds like. So for example, Richard your room right now, people probably aren’t going to hear this because I actually tend to edit out your room. Maybe for this episode, I won’t do it. Maybe I’ll leave it. And you know, people can understand what the differences. But your room has a little bit of echo in it. My room has a bit of echo in it. But I’ve got like wall to wall carpets, which kills off most of the sound because my ceiling is actually really high. It’s a Victorian conversion. So it’s about, I think three and a half meters from floor to ceiling, which is huge. But you can’t hear that I can hear the space in your room. Because I imagine you have hard floors. I do have so I can hear that. Because the bass reflects off of the hard floors and then the treble,

one rug apart from you know, but then I’ve got wooden floors. Yeah,

yeah. So that’s the stuff typically you want to edit out because of ear fatigue. So I help people with that. I clarify, you know, if they have if they tell me their budget, I will tell them what microphone to get. Possibly, if they need to get a filter or a shield of some description to pop shield is like 99% always needed. I have this weird After looking thing on my microphone, which basically turns my microphone into a studio. So it’s like 5000 pounds worth of studio and a 200 pound afro. Which if you want you can get it’s not necessary. And then yeah, teaching people how to talk properly with the audio book, how to do retakes that make my life easier, because some people are trying to retake halfway through a sentence. And I’m like, No,

you want me to do that.

I can’t like you know, when you mess the word up, you kind of sped through that word and then sped into the next word. And if I edit two retakes together like that, it’s gonna sound terrible. So force people, to redo sentences, even if the last word is fluffed up, you have to do the whole sentence again, just because of flow and time. And I don’t get people to edit. Because the more you edit, as a person who’s not technical, the more affects your speech. So I do all of that. And then they give it to me, they give their recordings, I give them software to use, which is just audacity, which is free. It’s a great bit of kit, I do the editing, and then depending on how hands on they one, I will hold their hands on a CX, so literally log into a CX, set everything up, attached it to their ebook that they need to have for sex to work. And then if there’s errors, like a CX will send a technical email back, which looks like Mandarin to most people, they’re just like, I don’t understand what our lifts and what is this? What is the DBS dah, dah, dah, dah, and it’s like, just give me the email. Let me read what the problems are, then I fix it. So I do all of that. And I haven’t jumped on to the marketing and promotion sides of it yet, cuz

I’m not interested. Okay. But I think equally to flip it around the other way. So, you know, so you can compliment you can give the scoping and the guidance, the technical know-how, you know, what kit to get, how to start and how to make it sort of future proof and get that good old SEO and all that kind of stuff, whether it’s podcasts, whether it’s audio book, I think, from where I’m thinking right now is what so what, you know, what, because you want to build authority, perhaps you want to put content out there on a different platform, the audio, I mean, it’s growing massively basically, podcasting, generally, audio, media, is growing video media is also growing, but, you know, it’s this is, this is our space right now. So if you have a passion for sharing knowledge, if you want to write books, if you want to reach, you know, different audiences, then, you know, that’s why you might consider doing it. And there’s a way to do it, you know, perhaps you’ve alluded to on a, on a budget or on a more accessible level. So, you know, I was told, you know, I’ve published a couple of books, I was told, it’s 10k to publish a book, you know, to do an audio book, you already thrown a figure out there, you know, it’s, it’s, uh, you know, probably the same again, all in

about 7k. Yeah, if you’re gonna do it with a publisher or whatever, it be five to 7k.

And then, you know, so that, I think, if you’ve got that as interest as a passion, then you can actually help make that happen and be a good partner. So just wanted to get that out there and equally with Moving into what else we’re gonna talk about, we’ve got a couple of things. So I do think it’s important. We speak about that polyphony moment you’ve helped me with. And I think you can help the audience may be, to you know where I’m going with this idea. Yeah, yeah. Okay. It’s just checking. So we, when we had that first Facebook, so we moved off Facebook, and we had a Zoom meeting, that was an in-person meeting, which was great, by the way, good to have that. But you said something to me that I wasn’t expecting. You remember?

Well, I reckon that you were neurodivergent. Or like, you probably have ADHD, like me.

So, you know, and it was like, we were having this conversation. And you said, Ah, you know, I have this condition. And I think maybe you could, too. So just, first of all, let’s get it out there. What is it? What is the condition we’re talking about?

Yeah, so So we’re talking about attention deficit disorder, or attention deficit hyperactive disorder. It’s, it’s weird. Some people say like, ADHD is the term or add is a term and I still feel they’re kind of interchangeable, really, but it is literally just the sense that one person, a person’s brain, one’s brain does not fire or run in a neurotypical fashion. So and that that can kind of show up in so many, so many different ways for various people. I know with me, I have squirrels in my brain for want of a better phrase. And I have constant diverging conversations happening all the time. Like even right now, mentally, at the back of my head, I’m thinking about my cat and what he’s doing. I’m thinking about what’s going on in the kitchen. And I’m thinking about maybe doing jiu jitsu later on. I’m thinking about why my fridge is making a weird noise even though it isn’t. But it was making a weird noise last night, like so there’s a constant hum of things going on. And like we’re quite reward driven. So quite dopamine driven, which everyone is like, no, no, no, no, no. There are some moments where if something really, really has zero kind of benefits, you mentioned the so one thing, which I think is really quite a good way of helping people understand how brains work is our so what is over 11? Like it’s it’s dialed up so high with every single situation that we can do something. Yeah, we can do something midterm. Yeah, if the long term is like super delicious, then fine. We’ll keep on going. Because the so while we’ll keep on being like because of that, and that’s a shiny cookie, that’s the shiny us cookie ball. And we want that shiny cookie fine. If the SOA is like, get a box of crumpets, and are just like, No, and then that’s it. Like, once the brain goes, no, then it’s really, really hard to kind of push over. So that’s my understanding of my experience of ADHD. But I also find people who I’ve, I vibe with really well tend to have a similar kind of functioning, or I start to see things I’m just like, Oh, these things are happening. And I know that this is part of this. So with you, when we were talking face to face, I was just I, I had my hypotheses. But I’ve been collecting over time, just kind of like, okay, these are things that are happening. And I kind of have a feeling that this is this. And I wasn’t gonna mention it, because it’s not my place to but when we had that face to face, it’s just like, I think we’re comfortable enough to just have that conversation. And we were Yeah.

Yeah. And, you know, I think I’m really grateful that you did, I mean, so I’m 55 We always put it out there again, every time I talk about it, so 55 and was 55 when we had that conversation, so it was fairly recent. And the point about mentioning my age is that I’ve gone through my entire life and not knowing that and then you said it very kindly, and you said it in a way that you thought could help me which by the way is helpful just for anyone who might you know, just not be so aware. And I had no clues, no diagnoses, no suggestions? No Nothing ever although my life had sometimes you know, warranted you know, someone to look into those sort of things as you can probably imagine, because when you start to have these types of thoughts or you know, what the component parts of a DD or ADHD are, you know, it kind of shows up in your life in your relationships and things like in your work, so I’m never had I but then I went away, did some research as well, but about 20 web pages as you might expect, and then I want to spoke to someone who knows a lot about it, who specializes in the area and he’s Yeah, You can’t do as like, Okay, this is a new world now, in fact, wasn’t a new world because it’s still the same world. But what I was a missing piece of the puzzle, because I clearly knew there was something, you know, why do I do what I do? Why did I get in the same place again? And all this sort of stuff? Never really had the answer. So it gave me the start of an answer as a massive relief. And so now I’m going through, you know, this discovery, learning more about the condition, how I can manage it, how I can cope with it, you know, what tools can I use, what other support is there available, and by the way, recognizing that I had my own preconceived ideas, and stereotypes, and, you know, unfair labels, actually, about what this condition meant, and others, which are related, let’s say, autism could be another one that, you know, is just got a common gene, I understand. So, you know, dyslexia similarly, so, you know, common roots, which can diverge off into these conditions. And it’s not, you know, seems to be more common than people think, because now I can undo what you do. And I’m going to be talking, cocking that behavior. You know, maybe they’ve got something too, but I haven’t quite got the guts to, you know, do what you do with it anyway. So I’m really grateful that you said that, and then B, it’s made such a difference to my life. Now, because it made sense of it. I forgiven myself for, you know, this condition, by the way, it has its advantages, it’s not necessarily a negative thing. But it is helpful to know, and then, you know, it is a spectrum. You know, not everybody has all of the different component components. And so, you know, I have less hyperactivity, for example, that you might be surprised by me rambling on. Anyway, so I just think it’s good to get it out there. I’ve since discovered some initial self tests that you can undertake. I mentioned that on a previous conversation, which you I know, you would have listened to when we put it out just a couple of weeks ago. Yeah, we put the link in the show notes that if you’ve got any suggestions,

there’s, there’s a mag or a virtual e mag, I think called attitude. And its attitude as an add it to instead of attitude is attitude. And there’s a it’s a great resource and reference space just for everybody. So it’s like adults with a DD parent with children who have a DD. And that’s the main thing that I have like a lot of friends from the jujitsu space, who are parents who come and roll and then they have, you know, their younger kids or teenage kids or young adult kids, you know, because I don’t, I won’t shut up about it sometimes. Because if I have a moment where I just go completely sparkle, Brandon’s like, oh, okay, this is not usual, but I’m really hyperactive at the moment. And I’m sorry, if I’m coming on, like, very strong and very weird. And you’re just like, No, it’s fine. So I’m gonna add, and it’s like, I just literally say it. So by the by, and then they’re just like, oh, and then after class, they’ll will start having a conversation and like, Oh, my kids got it. Or I recently got diagnosed, bla bla, bla, bla bla, so attitude mag is great. And a YouTube that I love watching in short spurts is called How to ADHD, which is led by a woman who has ADHD and a few other things. And I like that, because women with ADHD, don’t quite, you know, get as much coverage as, you know, men with ADHD. So those are the two places. But I’m gonna segue in because I’m aware of time, too. We’ve been speaking about like systems and ways to manage like the podcast, because you’ve been doing this for six years. You know, it’s, it’s been a long, long time. And I feel and we both spoke about this that, like, the current structure and energy of it is just not quite sitting very well with who you are and where you’re going. almost literally, in a way. I can say that because you mentioned that today. So time other way, don’t worry.

Yeah. So So you know, I think, again, I mentioned like I’m trying to push people into seasons because it gives especially neurodivergent types, more space to kind of breathe and to work within clusters of hyperfocus because that’s what we excel at when we like something that’s it the blinkers are on and we’re just it’s go time which is really beneficial. Like I think that’s one of the superpowers we have. So trying to kind of like ring that into your podcasting and kind of, instead of the structure being a constant, every, you know, Wednesday, ad nauseum, I suggested and I think we are going to look into turning it into a season No kind of thing. So going forwards in the new year, each season is probably going to have four to eight episodes or so. And like he spoke about the series that you’ve been doing, and I feel, I don’t know if any of the listeners feel that when you do a season or a series, or you do a series, like the focus and the drive, and kind of just the general vibe of it is just like, yeah, all right, you’ve got this thing where you jump into it. And then you have this expectation and understanding that like, this is going to happen. Next episode is going to be this next step, but it’s going to do this, like, you know, you can keep on going, and then you’re just like, Ooh, that was a nice house, nice round off. Finish. So that’s, that’s part of the new stuff that’s gonna be coming in. But the old stuff, we’re going to revamp and turn into them their own seasons, because sometimes, you know, when you do your solo episodes, and you have your moments of inspiration, we’re going to put those moments of inspiration to their own little seasons of highlights topics. So what does this mean for the listener? So what who cares? Listen there. Why is this important? It’s important because I’ve got a lot of work to do. But it’s, it’s a lot, and it’s fine. But it also means as a result, the podcast is going to have a breather, it’s going to have a break for a while for a few months. Actually. I don’t know, Richard, if you want to jump into why cuz like you’re having quite a big old shift yourself, aren’t you?

Yeah, sure. I mean, that’s it, I think, where I started with a podcast, and so it’d be almost seven years, by the way. Now, you know, I was still learning, I was kind of learning myself as I went and sharing a lot of what I learned with the audience and trying to give out good content and trying to make it a little bit more at the sort of beginner level. Whereas my own business and has expanded and mushroomed and exploded into lots of different directions. And I’m so far removed from that today, you know, I’m, you know, all being well alone, you know, four businesses this year, which are out, you know, that some of them are property-related, not all of them. I’m in mergers and acquisitions on moving into blocks and portfolio type of transactions from a property point of view. It’s, you know, I’m in such a different place. And obviously, from a self-growth, development point of view, that’s also changing. And I think, you know, there’s, there’s now a disconnect between where I started and what I intended and where I am now. So I’m talking about almost, I wanted to be real, it’s always wanting to be real, but my reality has changed. And so I think I kind of want it to be a sort of a real-life, expose a what I mean, involved in, you know, kind of now. And so it’s gonna be a pivot from where it was to where it will be, there’ll be a bit of a bridge, I believe were shaky, you’re going to help, you know, to maybe repurpose or reassimilate, whatever you want to repackage to some of the existing content, I think I might have the odd word now and again, but otherwise, I’m going to take a break and recharge, get my energy back. And then when we get back, we’ll probably this mix, Max, mix, and match between some of the, you know, older stuff, and then some of the newer stuff and a more seasoned space. I think that’s how I understand it. But I know it’s a bit of a guinea pig idea that you kind of want to test out on me to some extent, exactly.

At the moment, but let’s see how it goes. Be well looked after,

obviously. But you know, with all of that, like there’s, there’s the kind of cause you are, you have shifted quite successfully and moved on to kind of, I suppose, more height, like niche interests, you know, within the property space. There’s also this opportunity, and this, this idea of maybe having like a co-host, or someone kind of just leading a little bit more, as well. So there’s a lot of changes afoot, but it doesn’t mean that the information is going to be diluted. In fact, I think it’s the opposite. Right? Where you know, past content is going to be completely concentrated into specific themes. And when you come in to have a chat, you know, there’ll be interviewing with different people, or maybe the same people, but from a very, very different perspective, which is going to be refreshing for everybody. And yeah, there’ll be newfound energy and a presence with the property voice in a new fashion, which will help with I suppose, having a neurodivergent kind of brain because you’re juggling so many different things rather than just completely dropping the ball and letting a seven-year-old podcast turn into a big old dead oak tree floating in an eternal ocean. What a few you know, just having it still keep on going and still kind of people reaping the rewards from that, I think is what we’re focusing on, still adding value.

Yeah. And I think, you know, you’re gonna play a key part in that. And that, again, has really helped me extend that, into that, into that space. So I think that this really interesting segue period, this bridge, then I think there’ll be some, you know, a blend of different types of content that comes forward. So, I guess that just sort of sets it up in a way about what you can expect, dear listener, about, you know, what, the podcast, I think we’re still reading, there’ll be content coming out, even if I’m perhaps in the background, and taking a bit of a rest and working out what I’m going to say and do next. So I wanted Shiggy, to come along, so that she could share, you know, from her perspective, you know, how this is going to be, and also for you listen, if you’re listening, you know, you know, what’s going on behind the scenes, you know, Why to hang around, you know, though, you’ll, you’ll still get all the old stuff, and which, you know, my heart and soul went into, but you’re going to get a lot of new stuff going forward to. And I think we experiment with the style and the way in which the podcast goes forward. So just grow with me, I think to grow with us, is the answer. So it’s what we wanted to how we wanted to position things.

That’s it. That’s definitely it. I think, you know, I’d imagine with your listeners and the various level of listeners, not everyone will have been here from day one. So you know, for a lot of people getting some kind of past content that they maybe have never listened to. Because it’s a lot. Seven years is a lot. I don’t know how many Wednesdays that is, but it’s a lot of Wednesdays. So yeah, it’s gonna be refreshing for everyone, you’re always going to have something to learn. And then the new stuff is going to be super exciting.

Zoe row got a couple of questions. So maybe people can think about this in the meantime. So should it still be called the property voice? Given, you know, different direction? Who knows? But there are just a few things, a few ideas. So and you can still make me say some things? And when again, is that right? Of course. Okay,

I’m not gonna have the human in there a little bit.

All right. And this is going to go out roundabout end of November ish, maybe early December, would we have a break for Christmas, and then something happens in January, he’s a

pretty Yeah. So so there’s gonna be some stuff starting I’m I don’t celebrate Christmas. So I will be working very, very, very hard to get the first cluster of things out. So probably the second or third week of January, is when the kind of bridging happens like the bridging event will start happening. And yeah, just got to keep your ear to the ground. Maybe, maybe join an email list of descriptions. Maybe if you’re not on the email list, maybe jump onto it, because that’s where the first kind of sniff of everything is gonna come from. And then it will obviously be up on a website on the website and various other places.

So there’s anything else you wanted to say before we finish today issue?

No. Thank you for being an amazing client. Richard, honesty, you know, you’ve been one of the founding, the founding five, you’ve been part of the founding five of audio fi and one of my longest serving clients, and you’ve been an absolute dream to work with, even though the style that we work together is very, very freaking unique. And again, I can’t reiterate this, no one else contact me for this style of like working because there’s a limit and my limit is three and I’m on two out of three. And I don’t really want to get three out of three because I will be completely burnt out. But yeah, Richard, thank you so much for being an amazing client. I really appreciate it.

That’s really kind of you to say and it’s been amazing to work with you as well because you really as I say fitted around me you know, it’s been wonderful you’ve given good you know, really good ideas and content he has saved my bacon so many times, by the way. So how do people reach out to you how do they find you?

If you want to find me? My website is audio fi dot M E. There’s a whole bunch of stuff on there just click the Contact or hit the little live question chat the live chat there’s there’s a thing there you can contact me through there. If you want to email me contact at audio fi dot m e is good. If you’re on Instagram at audio fi me altogether. So AUD IOFYME as on Instagram, I’m on LinkedIn at audio fi.me Just is everywhere. Yeah, so just just reach out say hey, listen to the podcast with Richard and I have questions and we can go

I’m glad you spelt it because I knew spelt differently perhaps to help people might be in matching. So we’ll put those links in the show notes as well. So I’ll take that. So should you thanks for coming on. Thanks for by the way in, you know more than one way, helping me understand myself a bit better. Now, that fateful call we talked about, also to keep the podcast alive, because basically, I was probably thinking of stopping altogether. So you’ve helped re-energize it and find a new focus, looking forward to seeing how that shapes. But I guess I’m going to do the outro. Now, which is basically, if the show notes for this particular episode are going to be over the website, the proxy voice.net. If you wanted to talk about anything from today’s show, or anything, or get on that email list that she talked about, then perhaps email podcast at tthepropertyvoice.net And I’ll send it through to Karen who’s actually admin at thepropertyvoice.net . So that’s confused, you know, so send an email or email to one of us and you’ll get on that list. Equally, I can direct to Shiggy if you didn’t take a note of her contact details or you’re driving or you’re in the gym or something like that. So we can do that. But I guess all the remains to say is thanks very much for listening. Who knows what the future will hold for us. And until next time on The foxy ghost podcast.

Thank you for listening today. Now head over to thepropertyvoice.net For more inspirational content and get updates through our mailing list. Join us next time on the property voice podcast and if you enjoyed the show, please don’t forget to rate us on iTunes.

Transcribed by https://otter.ai

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