346: Top 5 Consumer Trends for the Beauty Industry

The beauty industry is doing very well… in fact, it’s actually proven to be almost completely resistant to recessionary trends. 

In this episode, I’ll be discussing 5 important consumer trends in the beauty industry in 2023. If you sell makeup, haircare, or skincare, this episode is going to be a really important one for you!

I’ll dive into 5 things that customers are REALLY wanting this year, so it will actually be helpful no matter what industry you’re in.

FREE Industry-Specific Transformational Sales Training:

DM me the word “MASTER” on Instagram for the link to register!

https://www.instagram.com/bob_heilig/

Listen to Learn

00:17 - The beauty industry landscape  

01:49 - #1 - Personalized level of buying experience  

06:25 - #2 - Loyalty programs/offerings 

09:02 - #3 - Brands partnering with authentic influencers 

11:39 - #4 - Consumers wanting brands that are tied to communities  

14:08 - #5 - Businesses prioritize relationships over transactions

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