“If everyone told you what they wanted, then everyone would have horses.” - Henry Ford, Founder of Ford Motor Company. Chris Johnson thinks Ford’s thoughts on innovating transportation applies just as easily to developing new technology today. To Johnson, it’s not about coming up with new ideas that the customer doesn’t know they want yet. It’s about reading between the lines of what customers say and delighting them in a way they didn’t expect. In this edition of the Startup Canada Podcast, hos...
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