Privacy Safe Audience Targeting Strategies with special guest Bob Walczak, Founder & CEO of MadTech
In this episode, David and Jessie will sit down with special guest Bob Walczak, CEO of MadTech, to discuss the latest privacy safe audience targeting tech strategy. đ§ Tune in as they cover a variety of topics, including data transfer and interoperability, 1st party vs 3rd party data, and identity without cookies. Don't miss out on this exciting conversation! Connect With Bob Walczak LinkedIn: https://www.linkedin.com/in/bobwalczak/ Connect With MadTech Website: https://madtech.io LinkedIn: https://www.linkedin.com/company/madtechadvisors/ You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com. While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income. Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login Timestamps: 0:00 Intro Music 0:38 Introducing Bob Walczak, Founder & CEO of MadTech 9:36 First Party vs. Third Party Data 15:50 Data Transfer & Interoperability 22:07 Identity without Cookies 37:20 What's In Your Tech Stack 40:56 Advice For Your Younger Self 43:12 Connect with Bob Walczak 43:26 Check Out Omni IQ Connect with BDEX: Web: https://www.bdex.com LinkedIn: https://www.linkedin.com/company/bdex/ Twitter: https://twitter.com/BDEX Instagram: https://www.instagram.com/bdex_llc/ TikTok: https://www.tiktok.com/@bdex_llc Spotify: https://spoti.fi/3Yxs0x8
#DeconstructingData #Technology #Data#advertising #b2cmarketing #marketresearch
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