Today I am answering a question from a listener who is excited to start doing email marketing in her business, but is unsure how often she should email her list and has no idea what to send them. In this episode, I'm sharing advice for anyone who is stuck when it comes to starting with email marketing in their business:
- Why you should avoid emailing for the sake of emailing—and instead create structure for accountability and consistency
- The benefit of emailing your subscribers and repurposing your content, even when you don't have anything to sell them
- Getting clear on your content marketing pillars and the overwhelming value of creating long-form content
- How surveying your audience and asking the right questions is a great way to create content that resonates.
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