The Missing Piece In Agile Development: Product Management Techniques (with Fred Fowler, author)

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Fred Fowler is the former mayor of Sunnyvale, Ca and an internationally recognized expert on the Scrum Framework. He is certified with a Doctor of Scrum, Professional Scrum Master Level III, and has published two books on Amazon. He also hosts two Advanced Scrum Case Study podcasts, runs a Silicon Valley Professional Scrum meetup group of 2000 members, and recently started a similar group based in Shanghai.

Ben & Fred discuss the importance of measuring value in product development and how it can help Product People make rational decisions about where to invest.

Things get interesting when exploring what does value mean, Fred says $ return, Ben parries with an example of a new product that's goal is reaching future parity with its competition to explain how each step taken towards that goal may not necessarily have a dollar return on it. 
 

Key Moments:

• 00:03:59 Measuring The Value Of A Product: It's All About What Someone Will Pay For It
• 00:06:50 Is Margin important to Value? 
• 00:10:40 Importance Of Iterative Development And Customer Feedback In Scrum
• 00:13:00 Confusion Between Business Analysts And Product Owners Leads To Lack Of Strategic Planning.
• 00:15:40 The Cost Of Overspending In Business: A Common Occurrence In Banking And Beyond.
• 00:18:32 Measuring Value For Rational Decision-Making In Big Corporations
• 00:23:22 Programmers: Great At Coding, Not So Great At Talking To Customers
• 00:26:02 Miscommunication With Offshore Programmers Leads To Wrong Code: A Cautionary Tale
• 00:29:01 The Importance Of Focusing On Needs In Product Backlog
• 00:32:32 Unwrapping The Onion: Using Technical Expertise To Deliver Solutions
• 00:34:38 Product Owner Prioritization And Agile
• 00:38:00 The Importance Of Product Backlog Refinement And Its Role In A Product Led Approach
• 00:39:39 Maximizing Value: The Importance Of Delegating Refinement Work
• 00:42:06 The Value Of Completing A Task
• 00:44:40 Episode Recap

Silicon Valley Scrum (including Links to Fred's books) - https://www.siliconvalleyscrum.com/

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

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Ben Maynard

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Product Agility Podcast

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