Ep. 003 - Social Equity and the Student Night Out: An Events Marketer’s Secret To Survival

When marketing a club night where the venue, the DJ and the drinks deals are all the same, how does one ensure their night out is the place to be? In Episode 003 of Social Minds, we speak to the managing director of student events company Voodoo Events and host of the Modern Wisdom podcast, Chris Williamson. In this, we gain a candid account of social equity, selling the student night out and how championing students’ emboldened sense of self is in an events marketer’s best interest - if they hope to survive in this unforgiving industry.