Ep. 001 - Tackling Cynical Britain: How Brands Can Combat Distrust Among the UK Consumer

Modern Britain is presenting brands and marketers with more challenges than ever before. Staggering social media use and overexposure to advertising has taught us to be cynical - and it’s having a major impact on campaign strategy and content creation. But how do you charm a nation of cynics? In the pilot episode of Social Minds, the UK’s first social media marketing podcast by Social Chain, we’re joined by Kellogg’s UK & Ireland social lead, Joe Harper. In this, we ask whether or not consumer cynicism is a behaviour we can unlearn, and Joe reveals how FMCG brands such as Kellogg’s are working to educate a woke generation and earn the elusive trust of the UK consumer.